Celebrating 15 Years of Success: Beyond Fifteen Communications Thrives in Irvines’s Marketing Scene
Irvine, California is buzzing with excitement as Beyond Fifteen Communications, Inc. marks a remarkable milestone—its 15th anniversary! This full-service public relations and marketing agency, based in the heart of Orange County, has quite a story to tell.
From Humble Beginnings
Founded in 2009 by two driven women, Lauren Ellermeyer and Leslie Licano, Beyond Fifteen started as a small venture operated right from a kitchen table. It’s inspiring to see how the company has evolved from being a Minority Business Enterprise and Women Business Enterprise, into what is now recognized as an award-winning omnichannel marketing powerhouse.
The mission has always been clear: to help clients move beyond their “15 minutes of fame” and achieve lasting recognition and success. This vision was especially innovative back in 2009 when few agencies combined traditional public relations with the then-nascent world of social media marketing—an approach that has proven to be immensely effective.
A Diverse Portfolio of Success
From tech startups to globally recognized Fortune 500 brands, Beyond Fifteen has worked with a wide range of clients across various industries including education, real estate, consumer packaged goods, and even aerospace and defense. The ability to tailor their strategies to meet the unique needs of each client has set them apart in a competitive landscape.
As the agency grew, so did the team. They welcomed their first employee in 2010, and by the end of year two, they tripled in size! By 2011, they took an enormous leap forward by moving into their first office in Irvine, signifying their standing as a trusted partner for organizations seeking impactful marketing solutions.
Innovative Networking and Growth Strategies
Beyond Fifteen has not just focused on providing services; they’ve also built communities through major networking events that brought together influential decision-makers. Hosting gatherings at venues like the Yost Theater and Lamborghini Newport Beach has helped foster relationships and enhanced visibility for clients, ultimately leading to meaningful results.
This commitment to innovation kept the company evolving. By 2017, they added even more tools to their belt: influencer marketing, search engine marketing, and search engine optimization. These additions have guaranteed that their clients always stay ahead of the curve in the ever-changing digital landscape.
Adapting to New Norms
In 2020, even amid the global pandemic, Beyond Fifteen found a way to adapt. They launched their Executive Spotlight Program, which helps highlight the profiles of client executives through awards and speaking engagements. This initiative turned out to be vital as it allowed C-level executives to maintain visibility and authority in their sectors.
Despite the challenges of the pandemic, Beyond Fifteen transitioned to a fully remote model, giving its team flexibility while continuing to offer the high-touch service clients have come to value. Now, the team spans beyond California, reaching as far as Texas, Florida, and New Jersey.
A Finishing Touch of Recognition
With over a decade of sustained growth and inclusion in the Orange County Business Journal’s Fastest-Growing Private Companies list, Beyond Fifteen has recently bagged two PROTOS Awards. These accolades—a recognition for the Best Media Relations Campaign and Best Social Media Campaign—highlight their ongoing commitment to delivering innovative and impactful marketing solutions.
Looking Ahead
As they celebrate these 15 successful years, Lauren Ellermeyer reflected on the journey with a sense of pride. “We are grateful for the opportunity to adapt to the changing marketing landscape while delivering meaningful results. Our eyes are set on the next 15 years, and we’re eager to continue our commitment to innovation,” she said.
With a decade and a half already in the rearview, the future looks incredibly bright for Beyond Fifteen Communications. It’s safe to say they’re just getting started!
