News Summary
Comscore, Inc. announces Jackelyn Keller as its new Chief Marketing Officer effective January 2, 2025. With extensive experience in advertising, she aims to drive strategic growth amid challenges. Keller’s previous roles with industry giants bolster her capabilities to enhance Comscore’s offerings, especially in the evolving media landscape.
Introducing Jackelyn Keller: Comscore’s New Chief Marketing Officer
Exciting news is in the air at Comscore, Inc. As of January 2, 2025, Jackelyn Keller has officially stepped into the role of Chief Marketing Officer (CMO). Keller isn’t just a fresh face; she brings a wealth of experience in the ever-changing domains of linear TV, streaming, digital, and programmatic advertising. It looks like she’s ready to take the reins in a big way!
A Consultative Journey
Jackelyn has been a valuable advisor to Comscore’s leadership team since September 2024, boots already on the ground as she worked on streamlining the company’s positioning, honing the creative strategy, and fine-tuning go-to-market efforts. She has been a key player in launching some of Comscore’s new initiatives, like the Comscore Data Divas and the engaging Barbershop, Beauty and Local Buzz franchises.
Experience with Big Names
Before joining Comscore, Keller held some significant roles in the advertising world. She was the head of market intelligence and global product strategy for Samsung Ads, a gig that had her at the forefront of the industry. Additionally, she acted as the global head of product marketing at Quantcast, an AI-powered platform that aids advertisers in navigating the complexities of digital marketing. Keller has also sharpened her skills at renowned organizations like Discovery Communications and Turner Broadcasting, diving deep into ad sales, marketing, and pricing.
Confidence from Leadership
Comscore’s CEO, Jon Carpenter, is overflowing with confidence about Keller’s capabilities. He believes she will be instrumental in steering the company’s future, especially with how quickly the media landscape is evolving. It’s a critical time for Comscore, which has recently seen its stock decline by a staggering 67.45%, yet there’s optimism about returning to profitability soon. Keller’s fresh perspective and strategy could be just what’s needed.
Enthusiasm for the Role
Keller’s excitement for her new position comes during a time when consumer content has never been more important. She is keen on leveraging Comscore’s extensive assets to help the industry transition towards a more programmatic future. With nearly 25 years of experience in measurement innovation, Comscore is uniquely positioned to provide cross-platform measurement capabilities to empower both media buyers and sellers.
Financial Overview
While Comscore is currently enjoying annual revenues of around $356.21 million, the company faced a 2.8% decline in total revenue, landing at $88.5 million for Q3 2024. However, they reported a healthy 34% growth in cross-platform revenue year-over-year. For the full year of 2024, Comscore anticipates revenues will range between $351 million and $355 million, showing that although the road has its bumps, there is strong potential for recovery.
Strategic Partnerships
In a bid to strengthen its core offerings, Comscore has successfully completed an essential integration with Meta Platforms, aimed at enhancing its cross-platform measurement capabilities. With initiatives like these, Keller will play a key role in guiding the direction Comscore takes in this space.
A Bright Academic Background
Not to overlook Keller’s academic achievements, she holds a Bachelor of Arts in English communications with a minor in political science from Yeshiva University and an MBA from the renowned Fordham Gabelli School of Business. Impressively, she has also been an adjunct professor there since the Fall of 2021, further showcasing her commitment to the field.
Looking Forward
As Jackelyn Keller begins her journey as CMO at Comscore, there’s a palpable sense of optimism. With her rich background and infectious enthusiasm, she seems poised to drive meaningful change in the company. It appears that Comscore is gearing up for a bright future, and with Keller steering the marketing ship, one can only watch with keen interest as the story unfolds.
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Additional Resources
- GlobeNewswire
- Wikipedia: Comscore
- PR Newswire
- Google Search: Jackelyn Keller
- CNBC
- Google Scholar: Measurement Innovation
- Bloomberg
- Encyclopedia Britannica: Media
- Reuters
- Google News: Comscore
