Broadway Buzz: “Oh, Mary!” Captivates Audiences with Humor and Heart
New York City is abuzz with excitement as the hilarious new play Oh, Mary! has taken the stage by storm. Written by the talented Cole Escola, the show follows the life of Mary Todd Lincoln, who dreams of becoming a cabaret star. If you haven’t seen the vibrant social media posts floating through your feeds, you’re missing out on a wave of joy that’s captivating theater lovers everywhere!
Bringing Theater to Life on Social Media
To dive deeper into the world behind the scenes, I had the pleasure of catching up with Austin Spero, the mastermind behind the social media for Oh, Mary! and New York City Center. Our chat revealed just how much passion and creativity goes into promoting such an innovative play.
So, what got Spero into the world of theatrical social media? He shared, “I was an actor from a young age, and I fell in love with theater after a friend’s performance in Beauty and the Beast. My journey led me to producing shows and engaging in social media to promote them.” With years of experience under his belt, he now thrives in his role at New York City Center, merging his love for theater and digital engagement.
A New Era of Marketing Theater
Initially starting with a sneak peek at the beloved musical Into The Woods, Spero quickly made waves for the marketing team. “I remember teasing a puppet from the show on social. Everyone enjoyed it and it caught on like wildfire!” From that point on, Spero’s ideas transformed social media at City Center, effectively building anticipation and excitement for the theatrical lineup.
In terms of what makes his approach unique, he mentioned, “With our Encores! series, we aim to create a brand that resonates with audiences while cultivating a sense of community and experience. We focus on fast-paced engagement, promoting shows that run for a limited time. It’s all about capturing the moment!”
A Unique Voice for “Oh, Mary!”
Spero’s role in promoting Oh, Mary! was a no-brainer after Cole reached out to him. “I bought tickets immediately,” he exclaimed. The show is filled with laughter, and Spero wanted to bring that joy to life on social media.
When asked how the marketing plans began, he explained, “The strategy was to create a sense of mystique around this new drama, but without losing sight of the humor that makes it special.” Spero and his team initially opted for low-key content to establish a connection with the audience as they crafted the perfect narrative to evoke excitement.
Broadway Dreams Become Reality
Excitement escalated when it was announced that Oh, Mary! would be heading to Broadway. “My first reaction was joy for Cole and the whole team. They have poured their hearts into this work, and now more people can experience it!” said Spero. He couldn’t have been more thrilled to continue with the project as it blossomed into a Broadway sensation.
A Challenge and a Joy
With such a light-hearted play, Spero agreed that the pressure is on to ensure that the social media reflects its humor. “When the play is funny, our posts need to be funny too,” he stated with a chuckle. This exciting challenge allows him to lean into his creativity, channeling his inner Mary Todd Lincoln in a playful, heart-felt manner.
The Influence of Drag
Speaking of creativity, Spero’s drag persona, Reese Havoc, has also played a role in his work. He described it as a way to hone his sense of humor and connect with a fantastic community. “I call myself the Hannah Montana of drag,’ he said with a laugh. It has helped me sharpen my voice and bring that energy into my work on social media.”
Experience “Oh, Mary!” Yourself!
As the buzz continues to grow around Oh, Mary!, it’s clear that both Spero and the production team have created something truly special. From the heartwarming journey of Mary Todd Lincoln to the creative ways social media captures the show’s essence, Oh, Mary! is poised to become a memorable addition to the Great White Way.
If you’re interested in experiencing the laughs and charm of Oh, Mary!, be sure to check for tickets and information on the show. With an incredible cast and a distinctive storyline, it’s bound to offer a night you won’t soon forget!
