Monica Bloom Takes the Helm as Chief Marketing Officer at Kino Lorber
In a thrilling development from the heart of the entertainment industry, Kino Lorber Media Group has announced the promotion of Monica Bloom to the role of Chief Marketing Officer. This exciting news comes shortly after Bloom joined the company in June 2023 and hits just as Kino Lorber is gearing up for an ambitious phase in its marketing and communications strategy.
Understanding the Move
Previously, Bloom held the same title for MHz Choice, a division of Kino Lorber, where she made significant strides in subscriber acquisition and retention. Her efforts on campaigns for popular titles like the German series Babylon Berlin showcased her prowess in generating buzz and connecting with audiences. In her new role, she will be steering marketing initiatives for all aspects of Kino Lorber, which includes the Kino Film Collection’s streaming service and home entertainment operations.
A Thriving History with Kino Lorber
Kino Lorber has a rich history in independent arthouse distribution, boasting an impressive library of around 4,000 titles. For nearly 50 years, the company has made waves in the industry, releasing an average of 35 films per year theatrically. Notably, it has received 12 Oscar nominations over the past two decades, including a nod just this year for Best Documentary Feature with the film Four Daughters.
The company is currently making a notable push into streaming, which is evident with the recent joint venture formed with First Look Media to operate the Topic streaming service. Following the integration of Topic into MHz Choice, Kino Lorber is poised to enhance its presence in both the streaming and physical distribution arenas.
Bloom’s Vision and Strategy
As Bloom steps into her new role, she will oversee marketing strategies like brand awareness, digital promotions, and title marketing. What’s more, she will be hands-on when it comes to subscriber acquisition and retention, ensuring that the loyal audience of independent films and international series remains engaged. Her leadership will also extend to all communications and publicity efforts for Kino Lorber, under the guidance of COO Martha Benyam.
Benyam highlighted Bloom’s exceptional skills by describing her as, “a thoughtful brand strategist and creative leader,” pointing out that Bloom’s vision has been vital to the audience growth at MHz Choice. “Monica is deeply curious and results-driven,” she continued, emphasizing Bloom’s value on the senior leadership team. “I know Monica is just the person to continue bringing awareness and connecting audiences to our company.”
A Mission to Connect
In her own words, Bloom stated that it is “tremendously gratifying” to work for a company that is “dedicated to helping audiences discover the work of independent artists and acclaimed international voices.” She expressed a shared mission with Kino Lorber: “to super-serve our highly engaged and loyal viewers with independent films and international series they will love.”
Looking Ahead
As Kino Lorber enjoys a momentous transition with Bloom at the forefront of their marketing efforts, fans can anticipate exciting new campaigns and initiatives. The reputable company is committed to releasing stunning films that resonate with their audience, whether experienced on the big screen or through their streaming service.
With her impressive background and proven track record, Monica Bloom’s leadership is sure to usher in a new era for Kino Lorber, engaging audiences like never before.
