Exciting News From the Heart of Fintech: Xactus Welcomes New CMO
In the bustling city of Charlotte, there’s a fresh buzz in the air that’s sure to make waves in the fintech world. Verification solutions company Xactus has just announced some exciting news: they’ve appointed Sasha Stair as their new Chief Marketing Officer. With more than two decades of experience in the mortgage fintech arena, Stair is no stranger to the challenges and triumphs that come with this dynamic field.
A Proven Leader Joins the Team
Sasha Stair is not just any marketing executive; she’s been recognized as a 2023 HousingWire Woman of Influence and has held leadership roles at well-known companies like Snapdocs, Common Securitization Solutions, and Black Knight Financial. Her track record speaks volumes about her capabilities, and her new role at Xactus is a significant step not only for her career but also for the company itself.
“This is a pivotal moment for our organization,” said Shelley Leonard, the president of Xactus. She emphasized how crucial it is to have a chief marketing officer who can easily collaborate with the sales team and various areas of the business as they aim for growth. Leonard continues, “Sasha’s deep marketing expertise, industry connections, and strategic vision make her uniquely qualified to help drive Xactus forward.”
Bringing a Vision to Life
Stair is set to roll up her sleeves and dive right into her responsibilities at Xactus. She’ll be focusing on a few key areas: increasing the fintech’s profile in a competitive market, fostering partnerships with other companies, and developing marketing strategies that keep the customer at the forefront. Her recent attainment of an MBA Certified Mortgage Banking Certification also adds a significant edge to her role.
What’s more, Stair has carved a niche for herself as a thought leader in the industry, frequently speaking at conferences and sharing insights through podcasts. This kind of visibility not only showcases her expertise but also helps raise awareness about the services that Xactus offers.
Industry Trends and Challenges
While this chapter in Xactus’ story is exciting, it’s also essential to consider the larger landscape in the mortgage industry. In the third quarter of 2024, the mortgage rates saw a decline, leading to a surge in business for companies like Mr. Cooper Group, which reported double gains in their origination business. However, executives caution that this level of success may not be sustainable in the upcoming quarter, as market conditions could shift. This serves as a reminder that while opportunities abound, staying adaptable is crucial in such a rapidly changing environment.
A Bright Future Ahead
Xactus has made a strategic move by appointing Sasha Stair, and it’s clear that they are preparing to strengthen their position in the market. With her wealth of experience and a keen focus on collaboration and customer-centric strategies, Stair could very well be the catalyst for significant growth at Xactus.
As the company embarks on this new journey, the excitement is palpable. The team at Xactus is committed to innovating in the fintech space, and with Stair at the helm of marketing, it seems they are poised to not only keep pace with the industry changes but also to lead the charge.
As always, the world of finance is ever-evolving, but one thing is for sure: Xactus is ready to make a mark with its new leadership and strategic vision. Keep your eyes peeled; there’s more to come from this thriving company!
