Exciting New Marketing Trend Hits Cities Around the Globe
This fall, cultural institutions across various cities are seeing a fresh, fun approach to marketing that’s got everyone buzzing. Museums and galleries are beginning to let their “Gen Z marketing interns” take charge, resulting in some of the most entertaining and relatable social media content. If you’re a fan of silly slang, trending phrases, and a sprinkle of humor, you’re going to love what’s happening.
The Viral Videos Taking Over Social Media
It all started a couple of months ago when Hever Castle in England kicked things off with a video featuring guide Peter Crowley. He greeted his audience with a warm “Hey besties,” before launching into an enthusiastic introduction of the historic site. Crowley excitedly pointed to a portrait of Anne Boleyn and exclaimed, “Pop off, queen,” which resonated with viewers, racking up an astonishing 12 million views!
This catchy format turned out to be a hit, and soon other cultural organizations jumped on board, crafting their marketing around slick, yet humorous, scripts crafted by their younger interns. It didn’t take long for these videos to flood platforms like TikTok and Instagram, showcasing older staff trying their hand at trending Gen Z vernacular. Some examples include phrases like “no cap” and “menty b,” which highlight the generational gap in a lighthearted way.
Understanding the Generational Divide
One of the factors driving the success of these videos is the playful acknowledgment of the generational divide in appreciation for cultural spaces. By using slang and a more casual tone, these institutions are showing that they can have a laugh while still promoting their rich history and collections. Comments on the videos show that this approach is working. Many viewers have stated they’re eager to visit these museums for the first time, inspired by the content that speaks directly to them.
It’s Not Just Museums
But it’s not just museums that have joined in on the fun. Various unexpected establishments, from accounting firms to donkey sanctuaries, and even NYC Ferries have produced their own hilarious and relatable videos. Even an Icelandic news outlet jumped in with lines that made people chuckle across language barriers, proving that humor truly is universal.
The Best Quotes from This Trend
As you watch these videos, you can’t help but smile and laugh. Here are some of the most iconic lines that have made their rounds online:
- New York Historical Society: “Thomas Cole’s Course of Empire is slaying the house down.”
- Beamish Museum: “The smell of this bakery is sending me.”
- Viking Museum: “This is a statue of Freyr – big rizzler.”
- Aardman Studios: “It’s serving Gromit.”
These quotes not only give a chuckle but also make the institutions feel more relatable and inviting to younger audiences.
Bridging the Gap with Humor
This new wave of marketing illustrates a genuine effort by cultural institutions to bridge the gap between ages, making art and history more accessible. With an approach that embraces modern slang and humor, these organizations are definitely moving in the right direction to attract new audiences who might have previously felt intimidated by the world of museums and galleries.
If you haven’t checked out these engaging videos yet, now is the perfect time. They offer a delightful mix of entertainment and education, reminding us all that fun can be found even in the most traditional spaces. So, gather the crew and be ready to experience these cultural institutions vibing on your level!
