Susan Noritake brings over 30 years of experience to her new role as VP of Sales and Marketing at Bako Sweet®.
Bako Sweet® has announced the promotion of Susan Noritake to Vice President of Sales and Marketing. With over 30 years of expertise, she aims to enhance brand visibility and promote sweet potatoes as a year-round staple. This leadership change signifies a commitment to innovation and deeper partnerships with retailers, promising a bright future for sweet potato lovers.
There’s some exciting news coming from the world of sweet potatoes! Bako Sweet®, a well-established name in the sweet potato industry, has just promoted Susan Noritake to the position of Vice President of Sales and Marketing. This move comes after Susan joined the company just a few months ago, in June 2023, as the Director of Sales. It’s thrilling to see a company recognize the talents and capabilities of its team members so quickly!
Susan Noritake is no stranger to the world of sales and marketing. With a remarkable background spanning over 30 years, she has honed her skills at various prominent companies, including Zespri International, Duda Farm Fresh Foods, Mann Packing, and Gill’s Onions. She has a proven track record of creating campaigns that not only capture attention but also meaningfully impact consumer demand. Her experience and passion for her work make her a fantastic choice to lead Bako Sweet’s sales and marketing efforts into a new chapter.
In her new role, Susan has expressed her excitement about stepping into this leadership position. She sees it as an honor and is eager to build on the momentum Bako Sweet has gained over the past year. With big plans on the horizon, she is focused on implementing strategies in 2025 that will help differentiate Bako Sweet in a competitive market and deepen partnerships with retailers. It sounds like Bako Sweet is about to take things up a notch!
One of the key initiatives that Susan has championed during her time at Bako Sweet is to promote sweet potatoes as a year-round staple, rather than just a seasonal treat. Through various campaigns, she has worked tirelessly to inspire consumers and encourage them to incorporate sweet potatoes into their diets throughout the entire year. Bako Sweet’s mantra “sweeten your every day” truly reflects this mission, and it’s wonderful to see such commitment to connecting with consumers.
Under Susan’s guidance, Bako Sweet has focused on enhancing brand visibility at retail levels, ensuring that sweet potatoes are readily available and recognizable in stores. The team at Bako Sweet continues to grow in size and ambition, which is a clear indicator that big things are on the horizon! The company is committed to launching more sales and marketing initiatives that will help consumers realize that sweet potatoes are a versatile ingredient for any recipe—be it a celebratory feast or a quick weeknight dinner.
Matt McCort, Executive Vice President at Bako Sweet, has praised Susan for her innovative strategies and expertise. He highlighted her invaluable leadership qualities, emphasizing how her vision is paving the way for the brand’s future growth. It’s comforting to see such strong support for the new Vice President, illustrating how much confidence the leadership has in her ability to lead the company forward.
Bako Sweet has been dedicated to growing sweet potatoes for over 75 years in California’s southern San Joaquin Valley, renowned for producing high-quality sweet potatoes. This deep-rooted experience gives Bako Sweet a firm foundation on which to build and grow even further in the industry. Their variety of sweet potato products and commitment to meeting consumer demand all year round truly exemplify their dedication to their craft.
All in all, the promotion of Susan Noritake to Vice President of Sales and Marketing is both an exciting development for Bako Sweet and a promising sign for sweet potato lovers everywhere. As they continue to innovate and push the boundaries, we can’t wait to see how Bako Sweet will sweeten our days with their delightful products. Here’s to growth, innovation, and, of course, delicious sweet potatoes!
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