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Bitter Truth Cocktails and BBQ Unveils Transformative Renovation

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Interior view of Bitter Truth Cocktails and BBQ after renovation

News Summary

Ypsilanti’s Bitter Truth Cocktails and BBQ has recently reopened after a significant renovation, elevating the dining experience with a fresh atmosphere, an upgraded menu, and an enticing cocktail selection. Owner Shawn Cool has focused on creating a relaxed lounge vibe while maintaining beloved dishes from the previous Red Rock BBQ. The newly redesigned space encapsulates Ypsilanti’s mid-century charm, blending sophistication with comfort, and has received enthusiastic feedback from both returning and new patrons. With a keen focus on seasonal specialties and innovative offerings, Bitter Truth is poised to become a favorite dining destination.

Exciting Renovation Revamps Ypsilanti’s Bitter Truth Cocktails and BBQ

The seasoned dining landscape of Ypsilanti has just gotten a fresh twist with the reopening of _Bitter Truth Cocktails and BBQ_ after a complete renovation. This vibrant establishment, which originally opened its doors in September following a total makeover of the previous Red Rock BBQ, is transforming the dining experience for locals and visitors alike.

A Ground-Up Transformation

Owner Shawn Cool took a leap of faith in 2022, taking a pause from his initial venture, Red Rock BBQ, which he had launched back in 2012. With a keen eye on shifting customer preferences, Cool decided to revamp the entire business from the ground up. Notably, he realized that the trend was moving away from craft beer and leaning towards craft cocktails. Thus began the exciting journey of rebranding and remodeling.

Capturing the Spirit of Ypsilanti

One of the driving forces behind the renovation was Cool’s vision to recreate a sumptuous dining environment that reflects Ypsilanti’s lively mid-century charm. Utilizing the downtime from road closures on Michigan Avenue, Cool rolled up his sleeves and tackled much of the remodeling work himself, pouring his creativity and dedication into every detail.

Keeping the Classics While Elevating the Menu

Bitter Truth carries on the legacy of beloved dishes from Red Rock, serving up favorites like _burnt ends_, _brisket_, and _pimiento cheese_. However, in true culinary spirit, the menu has also evolved, featuring upgrades to popular items, including a new rendition of the house-made mac and cheese. This upgraded version boasts a delightful combination of gouda and Parmigiano Reggiano, taking comfort food to exquisite new heights.

A Cozy, Relaxed Lounge Vibe

The transformation didn’t just stop at culinary upgrades; the entire dining concept has been reimagined as well. Moving away from the formal sit-down approach, the atmosphere now embodies a more relaxed lounge vibe, encouraging guests to unwind. A more spacious and comfy bar area has been introduced, showcasing what the owner describes as a _legit bar program_.

Craft Cocktails and Unique Offerings

The cocktail menu is a true highlight, featuring classic drinks like the bourbon Old Fashioned, Manhattan, and Sidecar, alongside seasonal specialties that tantalize the taste buds, including the Penicillin. To complement the ambiance, visitors can indulge in the innovative “barbecuterie” board, loaded with unique toppings and house-made condiments that tantalize the senses.

Impressive Interior Design

Significantly, Cool undertook the task of shaping the interior design himself, crafting the new bar and skillfully molding 9,500 feet of wood into custom wainscoting, offering a warm and inviting aesthetic. Alongside his wife, they curated a selection of chic furniture and fixtures, seamlessly blending sophistication with comfort.

Community and Customer Response

The freshly reopened Bitter Truth has welcomed a surge of excitement, drawing both returning Red Rock enthusiasts and new patrons eagerly embracing the speakeasy ambiance. Positive customer feedback reinforces the successful metamorphosis, with many praising the venue as an ideal spot for gatherings and festivities.

The Evolution of Downtown Ypsilanti

Since Red Rock BBQ first graced the streets in 2012, the essence of Downtown Ypsilanti has indeed evolved, with numerous establishments coming and going. Inspired by the challenges posed by the COVID-19 pandemic, Cool seized the opportunity to ensure his establishment aligned with the direction of the city’s upscale trend.

New Hours and Reservations

Bitter Truth BBQ is now open on Sundays and Mondays from 4 p.m. to 9 p.m., Tuesday through Thursday from 4 p.m. to 10 p.m., and Fridays and Saturdays from 4 p.m. to 11 p.m. The restaurant encourages guests to make reservations or place catering orders through their website, enhancing the overall dining experience even further.

Join the Excitement!

Whether you’re a long-time fan or a curious newcomer, the revamped Bitter Truth Cocktails and BBQ is set to elevate your dining adventures in Ypsilanti. With its blend of delightful food, exquisite cocktails, and a cozy atmosphere, it promises to create lasting memories. Don’t miss out on the fun!

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