February 3, 2025

Bojangles Welcomes Grant Williams as New VP of Marketing

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News Summary

Bojangles Inc. has appointed Grant Williams as the new vice president of digital and omnichannel marketing. Starting on November 4, 2024, Williams will enhance customer engagement across digital platforms. With his extensive experience at Inspire Brands and other major companies, Bojangles aims to improve its digital marketing strategy and strengthen customer loyalty. His leadership is expected to amplify interactions on social media and delivery services, marking an exciting era for the beloved Southern cuisine brand.

Bojangles Welcomes Grant Williams as New Vice President of Digital and Omnichannel Marketing

Exciting news is brewing at Bojangles Inc. as the beloved quick-service restaurant brand has just announced the appointment of Grant Williams as their new vice president of digital and omnichannel marketing. This decision was unveiled on Monday, and Williams will officially step into his new role on November 4, 2024. For those who may not know, Bojangles is well-known for its mouthwatering Southern cuisine, and with this new addition to their team, they’re aiming to enhance the way they connect with customers.

A Focus on Digital Engagement

In his new role, Williams will take the lead on shaping Bojangles’ digital landscape. His primary focus will be on enhancing customer engagement through a variety of digital platforms. That means better interactions and experiences for fans of Bojangles across social media, mobile apps, and every other avenue where the brand connects with its customers.

Williams brings a wealth of experience to Bojangles, having previously served as the director of international digital retail and delivery at Inspire Brands. In his prior position, he was the mastermind behind digital marketing strategies for some well-known names, including Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, and Jimmy John’s. That’s quite the resume!

Strategizing for Success

The team at Bojangles is thrilled about this new addition, especially Chief Marketing Officer Tom Boland, who mentioned that Williams joins the company at a pivotal time. His expertise will be essential in driving the brand’s overall marketing strategies across various platforms, ultimately enhancing the digital customer experience.

Williams also has a knack for building valuable partnerships with third-party delivery aggregators, which will be crucial for ensuring that Bojangles can maintain its commitment to excellent service while optimizing return on investment. This means customers may soon see some exciting new ways to enjoy their favorite Bojangles meals delivered right to their doors!

Building Loyalty

Another noteworthy aspect of Williams’ background is his strong focus on loyalty programs and omnichannel strategies. These skills are perfect for developing long-term value for both customers and business partners. With millions of people who already adore Bojangles’ delicious Southern dishes, the potential for loyalty growth seems almost limitless.

Before his time at Inspire Brands, Williams led initiatives at companies like Starbucks, Red Robin, and Tommy Hilfiger, where he was focused on boosting customer engagement and visibility for the brands he represented. It’s clear that Williams knows how to weave digital strategies into brand narratives.

Excited for the Journey Ahead

Williams expressed his enthusiasm about joining the Bojangles team and is eager to leverage his experience to drive growth and enhance customer experiences. With more than 800 company-owned and franchised restaurants under the Bojangles banner, it’s clear that he has a significant task ahead of him—but one that he seems more than ready to tackle.

As Bojangles embarks on this new journey with Grant Williams at the helm of their digital marketing efforts, fans of the brand can likely expect some exciting developments in the near future. With a focus on enhancing customer interactions, boosting engagement, and delivering value, it looks like there are great things ahead for this charming Southern food powerhouse!

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Author: HERE Northville

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