News Summary
Deviate Digital, a leading music marketing agency based in Tileyard Studios, London, is on a hiring spree as demand for innovative strategies increases. Founded by Sammy Andrews in 2017, the agency has gained recognition in the industry and is preparing for a bright future with its growing team and client base, including notable names like Kobalt/AWAL and Sony. With recent promotions and global collaborations, both Deviate and Capitol Records are set for transformative changes in the music marketing landscape.
Exciting Times Ahead for Deviate Digital in Music Marketing!
Do you love music and digital marketing? If so, you might want to pay attention to what’s happening at Deviate Digital, a thriving music marketing agency based in Tileyard Studios in Kings Cross, London. Founded in 2017 by the talented Sammy Andrews, Deviate Digital has quickly become a go-to name in the entertainment industry. Its reputation as a leading digital advisory agency has even caught the eye of the esteemed Sunday Times. Now, they are gearing up for a bright future with an eye on 2025!
Hiring Burst as Demand Grows
The team at Deviate Digital is on the lookout for a Digital Marketing Assistant to join their dynamic crew. This is an exciting opportunity for anyone looking to dive into the world of music marketing! Thanks to its ever-growing client roster—featuring internationally renowned artists, major and independent record labels, and promising emerging talent—Deviate is experiencing a surge in demand for innovative digital marketing strategies tailored to today’s music landscape.
Anyone interested in this role should send their CV and cover letter to JOBS@DEVIATE.DIGITAL. The world of music marketing could be just an email away!
New Hires and Expanding Talent Pool
But that’s not all! Deviate Digital is not only hiring; they’ve also been promoting several of their existing team members. For instance, Stef Pascual has been appointed as the first Strategy Director. Stef comes from a rich background in the industry, having previously worked with Crown Talent and The Orchard. Meanwhile, Andra Iszlai joins the team as a PPC and social media advertising specialist, bringing experience from Live Nation and AEG.
Moreover, Alex Rusted has been promoted to Senior Digital Marketing Manager after proving his mettle since 2019 with several successful campaigns, including those for Top 10 records. This expansion will certainly help Deviate Digital further enhance its offerings in demanding digital advertising, community management, content creation, and more.
Influence on the Global Stage
Having worked globally with big names like Kobalt/AWAL, Apple Music, and Sony, Deviate Digital has secured its place as a crucial player in the music industry. Their expertise in diverse facets of digital marketing is well-acknowledged, and they even served as the exclusive digital advertising supplier for AEG Presents and Golden Voice in the UK until April 2020.
Capitol Records in the Mix
In related news from the music industry, Capitol Records has announced the appointment of Brian “Busy” Dackowski as the new Executive Vice President and Head of Pop/Rock Digital Marketing. Dackowski, who has spent over two decades at Atlantic Records, will take charge of digital marketing strategies for Capitol’s pop and rock releases. With a track record that includes campaigns for stars like Bruno Mars and Ed Sheeran, he’s bound to make waves in his new role!
This shift comes amid significant organizational changes at Capitol, as Tom March, who took the reins as Chairman and CEO of Capitol Music Group last February, continues to guide the company through an exciting phase. In March 2023, Universal Music Group consolidated several labels, including Capitol, under the new Interscope Capitol Labels Group, ensuring that it encompasses all artists and personnel from the consolidated companies.
A Bright Future
As we look ahead to 2025, it’s clear that both Deviate Digital and Capitol Records are gearing up for transformative times in the music marketing space. The momentum they’re generating is a testament to the importance of innovative digital strategies in today’s fast-paced music world. Whether you’re an aspiring digital marketer or simply a music lover, stay tuned for what these exciting developments may bring!
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Additional Resources
- Deviate Digital Job Listing
- Wikipedia: Digital Marketing
- Capitol Records Appointment Announcement
- Google Search: Brian Dackowski
- Sammy Andrews Launch Announcement
- Google Scholar: Digital Marketing in Music
- Universal Music Group Partnership News
- Encyclopedia Britannica: Music Marketing
- Tiara Hargrave’s Appointment at SLANG
- Google News: Influence Media
