Abstract art symbolizing the growth and innovation in digital marketing strategies.
In the evolving digital marketing landscape, Spec Digital and Velstar are leading the charge with innovative strategies focused on building relationships and achieving growth. Spec Digital’s consultancy model emphasizes tailored solutions and genuine client connections, while Velstar aims for ambitious expansion through acquisitions, showcasing the importance of customer-centric approaches in the industry.
In the dynamic world of digital marketing, two companies are making waves with their strategic moves and impressive partnerships. Spec Digital and Velstar are not just expanding their reach; they’re shaking things up with a fresh approach to digital media management that’s all about building relationships and enhancing client experiences.
Founded by digital marketing guru Nick Trueman, Spec Digital has over 17 years of experience in the industry. Their focus? Creating meaningful and measurable growth for brands through award-winning designs in PPC (Pay-Per-Click) and SEO (Search Engine Optimization) consultancy. In a recent survey, a surprising 87% of marketers reported that they consider their data as one of their most underutilized assets. However, businesses working with Spec Digital often see success stories. In fact, 84% of brands and marketers have reported positive results from their PPC campaigns.
What sets Spec Digital apart is their commitment to building personal relationships. The team emphasizes that genuine connections with clients are the secret sauce for successful campaigns. Nick shares that networking has been crucial in their growth, explaining how a simple conversation with a VP of Ecommerce led him to a brand-exclusive event where new opportunities blossomed.
Moreover, Spec Digital operates as a consultancy rather than a traditional agency. This positions them uniquely, as they focus on overall improvements for clients rather than just standard tactics. They pride themselves on uniting internal teams for successful SEO campaigns and provide tailored strategies by understanding customer pain points before crafting solutions. Nick emphasizes the importance of having proper briefs to pinpoint specific client challenges and create well-rounded strategies to tackle them.
For brands aiming to thrive in the competitive landscape of 2025, Nick has one major piece of advice: focus on differentiation and bold strategies. A robust digital presence, which includes user-friendly websites and engaging content, is essential for success. Spec Digital isn’t just about pushing campaigns; it’s about creating an experience that resonates with customers.
Meanwhile, over in Liverpool, Velstar is making headlines through smart acquisitions. This e-commerce specialist recently acquired the Scottish PPC agency Yatter, marking their fourth acquisition within a year. While the cost of the deal wasn’t disclosed, it’s clear that Velstar is on an impressive trajectory. Established in 2016, they exceeded their goal for a £6 million turnover by this year and are forecasting revenue of over £10 million in 2024, reflecting a staggering 250% increase since 2022.
Yatter is known for its paid advertising expertise, specializing in PPC and social media, serving over 60 clients. This acquisition not only enhances Velstar’s marketing capabilities but also increases its staff count to over 150, suggesting a bright future with exciting possibilities for both customers and employees alike.
Velstar’s CEO, Peter Birks, expressed his enthusiasm, stating that the acquisition opens up new opportunities for growth and success. On Yatter’s side, founder Gavin Bell expressed similar sentiments, citing Velstar’s growing vision as a key reason for the partnership.
The strategic growth of both Spec Digital and Velstar signals a trend in the digital marketing space that values relationships and customer-centric strategies. With the likes of Tangle Teezer, NEOM, and Avon in their sights, these companies are positioning themselves not just as service providers, but as partners in a journey toward growth and success in the future.
As we watch these two companies evolve, it’s clear that the digital marketing landscape is on the brink of exciting developments. Whether through innovative consultancy or strategic acquisitions, what matters most is how these efforts translate into real-world results for the brands they serve.
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