West Bloomfield Shines with Hersh’s Boutique: A Fashion Haven
If you’re looking for a unique shopping experience filled with fashion and personal touches, look no further than Hersh’s Boutique right here in West Bloomfield. Nestled at 6331 Orchard Lake Road, Orchard Mall, this family-run luxury women’s clothing store has become the talk of the town. Recently, it was proudly named the best by readers of Jewish News! But what makes this boutique stand out in an era when most people are flocking to online retail?
Meet Harold “Hersh” Rothenberg
Harold “Hersh” Rothenberg has been a staple in the fashion retail game since the early ‘80s. Having gained invaluable experience at a young age working for various fashion stores, he fulfilled his dream in 1984 when he opened his boutique. With over 41 years of experience under his belt, Rothenberg knows the ins and outs of style and customer service like no one else. “I always knew this is what I wanted to do,” he shares earnestly. “Fashion has always been my passion.”
Shopping with a Personal Touch
At Hersh’s, shopping isn’t just about buying clothes—it’s about the whole experience. Rothenberg emphasizes that they aim to be a “shopping avenue”, not just a purchasing avenue. He and his team focus on providing a personal touch that many department stores and online retailers can’t match. “We want our customers to feel special,” he explains. Their services go beyond just selling clothing. If you’re interested in trying something on, they’re more than willing to send a box of clothing for you to sample at home, using technology such as FaceTime to make the shopping experience interactive.
His wife, Caryn, and longtime team member Jodi Grodman, who has been with Rothenberg for 33 years, join him in making every customer feel welcomed. Want to tailor an outfit? No problem! They even accompany clients on alterations to ensure that every piece is a perfect fit. “We have customers of all ages and sizes, and that’s something we pride ourselves in,” he adds with a warm smile.
Adapting to Change
As we all know, fashion is ever-evolving. Rothenberg has done well to adapt to these shifts, especially with the rise of online shopping. “The experience is different now,” he admits. With a website currently being revamped and a robust social media presence, he keeps his loyal customer base engaged. “It’s important to show that even brick-and-mortar shops can evolve,” he states confidently.
Future Plans and Generational Connections
Fast forward to today, after 40 prosperous years, Rothenberg has expanded his space at Orchard Mall—not just for clothing but also considering gift ware! As he puts it, “I’m 65, and I’m just starting out. There’s always room for growth.” His innovative spirit is evident in his new knitwear collection, Billie’s, already creating waves. Rothenberg is committed to fostering both loyal customers and the newer generations who may not have discovered his boutique yet.
His daughter Jessica Friedman, who grew up working in the store, notes the generational element at play. “It’s incredible to see moms bringing their daughters in,” she remarks. “My dad always treats everyone with respect, and that’s what keeps our customers coming back.”
A Family Affair
Rothenberg views Hersh’s not just as a store but as a family legacy. “I don’t just own Hersh’s; I work at Hersh’s,” he insists. The strong family ties extend even to his team, providing a sense of comfort for customers and a vibrant atmosphere that simply can’t be matched.
As she concludes, Friedman proudly states, “There’s a sense of community here. You can come in for something specific, or you can just pop by to chat. People feel at home.”
Final Thoughts
So whether you’re a long-time customer or a newcomer curious about what all the buzz is about, Hersh’s Boutique stands as a testament to adaptability, community, and passion for fashion. Rothenberg encapsulates the boutique’s ethos perfectly saying, “Love and passion can take you a long way.” And that’s truly the heart of Hersh’s—a beacon of style in West Bloomfield.
