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New Leadership at Genesis Motor America: Meet Amy Marentic

Portrait of Amy Marentic, Chief Marketing Officer at Genesis Motor America

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News Summary

Genesis Motor America has announced the appointment of Amy Marentic as their new Chief Marketing Officer. With over 25 years of experience in automotive and technology, Marentic is set to enhance brand awareness, increase sales, and expand market share. Her impressive background includes roles at Circana, Google, and Ford, positioning her as a strong leader capable of driving innovative marketing strategies. With a focus on tailored customer experiences rooted in Korean heritage, Marentic aims to elevate Genesis’s reputation in the automotive industry.

New Leadership at Genesis Motor America: Meet Amy Marentic

Exciting times lie ahead for Genesis Motor America as they proudly announce the appointment of Amy Marentic as their new Chief Marketing Officer (CMO). With a wealth of experience and a proven track record in the automotive industry, Marentic is set to steer the marketing strategies for Genesis in the United States.

What Does Marentic Bring to the Table?

The newly appointed CMO will be diving into her role with a focus on several key initiatives aimed at elevating the Genesis brand. Her primary goals are clear: driving brand awareness, increasing sales, and expanding market share. Sounds like a tall order, right? But with her extensive background, it seems like she’s just the right person for the job!

A Strong Leader with Vast Experience

Amy Marentic comes to Genesis with an impressive background of over 25 years in the automotive, mobility, and technology sectors. She most recently held the position of president of global solutions at Circana, where she worked diligently to enhance media and trade spend effectiveness. Her previous role at Google as the global automotive director saw her making significant contributions towards substantial ad revenue growth. Her experience at Ford Motor Company is particularly noteworthy; during her time there, she took on several leadership roles, including general manager for the Ford Icons business and president of Lincoln Asia Pacific.

A Reputation for Excellence

Marentic has cultivated a strong reputation for innovation and excellence in marketing strategies and product development within the automotive industry. It’s no question that her strategic thinking and hands-on experience can support Genesis in transforming their marketing landscape.

Educational Background

Born from a foundation of knowledge, Amy brings a solid academic background to her new role. She holds a Bachelor of Science degree in aerospace engineering along with a Master’s degree in industrial and manufacturing engineering from the prestigious University of Michigan. Clearly, she’s equipped with the right tools to take Genesis to new heights!

Genesis: A Brand on the Rise

For those who may not be as familiar, Genesis is fast becoming a notable name in the automotive industry. The brand is dedicated to high standards of design, safety, and innovation, all while simultaneously promoting sustainable practices. With over 200 independent retailers in the U.S. and more than 60 standalone retail facilities across North America, Genesis is indeed on the rise.

An Exceptional Customer Experience

One of the hallmarks of the Genesis brand is their commitment to delivering tailored customer experiences that reflect the rich cultural heritage of Korea, alongside their world-renowned hospitality. This aspect will likely resonate well within Marentic’s strategies as she looks to boost Genesis’s presence in the crowded automotive marketplace.

Looking Ahead

As Amy Marentic steps into her new role, there’s a palpable sense of anticipation for what lies ahead for Genesis Motor America. With her vision and experience, we can expect exciting developments and innovations that will further solidify Genesis’s reputation as a cutting-edge, customer-focused automotive brand. Change is indeed in the air, and it looks promising!