Local Ranchers Innovations Reshape Beef Sales in South Dakota

In the Heart of South Dakota: A New Era for Local Beef

Just outside the stunning landscape of the Black Hills in South Dakota, the Paulton family has found a way to turn their love for ranching into a growing business venture that resonates with their community and far beyond. Farming and ranching aren’t just careers for them; they’re a way of life that’s deeply woven into their family history, with a legacy that stretches back four generations.

From Farm to Freezer

Kendra and Travis Paulton, the duo behind Dakota Canyon Ranch, started out by saving a few steers from their commercial Angus cow-calf operation for their own family freezer. But with persistent enthusiasm from friends who were curious about purchasing their beef, they decided to feed out more steers. What began as selling halves and quarters to their immediate circle transformed into something much bigger. Now, for almost five years, they’ve been showcasing their individual beef cuts at the local farmers market!

Despite being about an hour and a half away from a UPS drop-off location, the Paultons haven’t let logistics dampen their spirits. The family unit, which includes seven children, is fully involved in the operation, with some members, like Millie, taking a special interest in their very own cow and her calf. “Our kids are very involved,” Kendra shares proudly. “There’s a good chance several of them will want to stick around and continue ranching with us.”

Making Beef Accessible

As family operations face challenges due to rising costs and limited land expansion opportunities, the Paultons understand the importance of diversifying their offerings. They’ve learned the ropes of selling beef directly to consumers, ensuring all their meat is processed in USDA-inspected facilities. This not only meets regulatory needs but also reassures their customers of quality and safety.

However, not everyone is ready to buy in bulk, which is why you’ll find the Paultons at local farmers markets, where they have forged valuable connections and built community. “The farmers market isn’t just about selling beef; it’s a chance to share our story and let people taste the quality of our products,” Kendra explains. Among her children, selling produce and homemade treats has become a cherished family tradition.

Thriving Post-Pandemic

A significant silver lining brought about by the COVID-19 pandemic has been a notable shift in consumer behavior towards local food sourcing. “People want to buy your story,” Kendra emphasizes. They are keen to support families like theirs, even from a distance. This growing interest aligns with findings from a survey where 57% of meat consumers reported buying meat online in the past month.

Taking the Next Step with Technology

Recognizing this trend, Kendra created a website back in December 2022 and later discovered Range Market, an online platform designed to help livestock producers manage their sales without the headaches of logistics. Founded during the pandemic, Range Market serves as a marketplace that feels familiar and straightforward, likened to Etsy for livestock producers.

The platform allows producers like the Paultons to present their products online without the burden of extensive web development or shipping complexities. Kendra has seen the benefits firsthand, noting that through Range Market, they enjoy significant savings on shipping costs, which they can pass on to their customers.

A Community of Support

One of the best parts of connecting with other producers is the community spirit. “In agriculture, we generally celebrate each other’s successes,” Kendra shares. They’ve exchanged ideas and encouraged one another, showcasing the inherent strength of local farming networks.

In a world that’s becoming more disconnected, the Paultons’ journey embodies a thriving spirit of resilience and innovation. By continuing to grow their connection with customers, supporting their community, and embracing technology, they are paving the way for future generations in the ranching business. As they look ahead to their next steers and the expansion of their market, one thing is clear: Dakota Canyon Ranch is not just a home; it’s a beacon of hope for local food enthusiasts everywhere.