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Insights on Digital Marketing Shared at Lunch & Learn Event in Dobson

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Attendees at a Lunch & Learn event discussing digital marketing strategies

News Summary

Local business leaders in Dobson, NC gathered for a Lunch & Learn event hosted by the Greater Mount Airy Chamber of Commerce. Guest speaker Robbie Graves from Adams Publishing Group shared valuable insights on digital marketing, covering social media, SEO, and content creation. Attendees left inspired and equipped with practical tools to enhance their online presence.

Insights on Digital Marketing Shared at Lunch & Learn Event

On a lovely Tuesday afternoon, local business leaders gathered in Dobson, North Carolina, for a Lunch & Learn session organized by the Greater Mount Airy Chamber of Commerce. The atmosphere was buzzing with energy as attendees anticipated valuable insights on the ever-evolving world of digital marketing. The guest speaker for the event was none other than Robbie Graves, the Assistant Editor and Senior Account Executive at Adams Publishing Group.

Welcoming the Community

The event kicked off with a warm welcome from Ashly Lancaster, the President and CEO of the Greater Mount Airy Chamber of Commerce. Her enthusiasm set a friendly tone for the day, making everyone feel right at home. She expressed her appreciation for the local business community, emphasizing the importance of staying informed about the latest trends in marketing.

Then, to introduce the main speaker, Serena Bowman, the General Manager of the Mount Airy Media Group, took the podium. She shared a few words about Robbie’s impressive background and experience, building anticipation among the attendees. After a few chuckles and anecdotes, Robbie took the stage, ready to dive into his presentation on “Digital Marketing 101.”

Learning About Digital Marketing

Graves, with over a decade of experience in the field, started right off by highlighting the significance of digital marketing in today’s business landscape. He noted that “if you’re not online, you’re missing out on crucial opportunities.” This statement resonated with the audience as many local businesses struggle to navigate the digital domain.

The session was designed to break down digital marketing concepts into bite-sized pieces, making it accessible for everyone, whether they were tech-savvy or new to the digital scene. Graves covered a variety of topics, including social media marketing, search engine optimization (SEO), and content creation. Each topic was peppered with practical tips that business leaders could immediately implement.

The Power of Social Media

One of the key takeaways from Robbie’s talk was the power of social media. He stressed that platforms like Facebook, Instagram, and LinkedIn aren’t just for personal use anymore; they are essential tools for businesses to reach their audience. “Find where your customers hang out online and start building relationships there,” he advised, highlighting the importance of engagement over mere advertising.

Search Engine Optimization Demystified

The discussion also covered search engine optimization (SEO), a hot topic in digital marketing. Graves explained that SEO is crucial for businesses wanting to appear higher in search results when potential customers look for services online. He shared simple strategies, such as using relevant keywords and optimizing website content, that could help local businesses get noticed.

Creating Engaging Content

Another critical point Graves made was the importance of creating high-quality content. He mentioned, “Content is king,” and encouraged attendees to think creatively about how they present their business online. From blog posts to videos, engaging content can attract new customers and keep existing ones coming back. “People love stories; share yours,” he told the audience, which sparked a few excited conversations among the attendees.

Networking and Building Connections

As the session wrapped up, attendees had the opportunity to ask questions and share their experiences. The turnout was a testament to how eager local business leaders are to improve their digital marketing efforts. Attendees left the event feeling inspired and equipped with tools and knowledge that could transform their online presence.

Events like this Lunch & Learn serve as a reminder of the vibrant community spirit in Dobson and the greater Mount Airy area. The Chamber’s commitment to fostering local business growth through education is paving the way for a brighter future for everyone involved.

Overall, the Lunch & Learn with Robbie Graves was not just informative; it was a delightful gathering filled with learning and networking—proof that even in the world of technology, nothing beats good old-fashioned community connection.

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