News Summary
Natalie Wills has been appointed as the Senior Vice President of Brand Marketing & Creative at Expedia Group. With her rich background in marketing, notably at Booking.com, she is expected to inject fresh ideas into Expedia’s branding strategy. As travel rebounds post-pandemic, Wills’s expertise promises to enhance the company’s market presence through innovative campaigns and partnerships.
Exciting New Chapter for Expedia Group: Natalie Wills Takes the Helm as Senior Vice President of Brand Marketing & Creative
In a move that’s sure to turn heads in the travel industry, Natalie Wills has officially been appointed as the Senior Vice President of Brand Marketing & Creative at Expedia Group. This announcement has brought fresh energy and anticipation for the company’s marketing strategies, as Wills is set to take on her new role starting this Thursday. With substantial expertise under her belt, she is expected to bring a vibrant touch to the brand.
A Seasoned Professional
For those unfamiliar with Wills’s impressive background, she previously served as the Vice President of Brand Marketing at Booking.com, starting in July 2022 and continuing until just recently. During her time there, she was a key player in forging large-scale partnerships, notably with well-known brands such as Amazon Prime and Netflix. Her involvement extended beyond mere partnerships, as she also orchestrated marketing campaigns focused on major sporting events. It’s not surprising that someone with such a robust skill set has now landed a pivotal role at a leading travel platform like Expedia.
Campaigns That Make an Impact
One of the highlights of Wills’s portfolio includes her experience in executing high-profile campaigns—none more glamorous than those showcased during the Super Bowl. Known for its extravagant commercials and creativity, the Super Bowl is the perfect environment for a marketer eager to attract attention and engage audiences. Wills’s ability to deliver captivating content and connect with viewers has undoubtedly set her on a path of success, and Expedia Group is eager to tap into that potential.
The Transition
While Wills has recently stepped down from her active role at Booking.com since June, her transition to Expedia comes at a crucial time for the company. As travel continues to rebound post-pandemic and consumers seek out new experiences, Wills’s leadership is expected to inject the brand with fresh ideas and innovative approaches.
What’s Ahead for Expedia Group?
With Wills at the helm of brand marketing and creative strategies, the team at Expedia is surely filled with optimism about the direction the company will take. Under her guidance, we might see exciting marketing campaigns that not only promote travel but also inspire dream vacations. Wills has a knack for creating engaging content and building relationships that resonate with audiences—and it looks like she’s ready to apply that to Expedia’s strategy moving forward.
Looking Forward
As we anticipate Wills’s first steps in her new role, many within the industry are curious to see how her background in media partnerships and collaboration will shape the future for Expedia Group. Exciting times seem to be on the horizon, and travelers may just find themselves hit with an array of captivating campaigns that spark their wanderlust.
In conclusion, Wills’s appointment is not just an exciting career leap for her; it represents a chance for Expedia Group to elevate its brand presence in a competitive market. With strong previous experience and the creative mindset she brings to the table, all eyes will be on her as she embarks on this new journey. If you’re interested in the changing landscape of travel marketing, keep an ear out—it’s bound to be a fascinating ride!
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Additional Resources
- Skift: Expedia Group Hires Natalie Wills as Senior Vice President of Brand Marketing & Creative
- Wikipedia: Expedia
- Skift: Natalie Wills Joins Expedia
- Google Search: Natalie Wills
- Skift: Analyzing the Impact of Hiring from Booking.com
- Encyclopedia Britannica: Brand Marketing
- Skift: Super Bowl Marketing and Its Impact on Brands
- Google News: Expedia Group
