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Exciting New Chapter at Nationwide Insurance

Portrait of Ann Bair, Chief Marketing Officer of Nationwide Insurance

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News Summary

Nationwide Insurance introduces Ann Bair as the new Chief Marketing Officer (CMO), succeeding Ramon Jones after 25 years. Bair brings nearly two decades of experience and will oversee marketing strategy and initiatives. CEO Kirt Walker expresses confidence in her abilities. With a strong commitment to both professional and community engagement, Bair is set to lead Nationwide into a new era of marketing and innovation.

Exciting New Chapter at Nationwide Insurance

Big news is buzzing around Nationwide Insurance as they welcome a fresh face to their executive team! Ann Bair has recently been appointed as the new Chief Marketing Officer (CMO), stepping into the role as Ramon Jones prepares for retirement after an impressive 25 years with the company.

Stepping Up to the Challenge

With years of experience under her belt, Bair has been part of the Nationwide family for nearly two decades. She’s no stranger to the ins and outs of the company and has made significant contributions in various senior leadership positions. Prior to her new role as CMO, she served as the Senior Vice President of Nationwide Financial Marketing and also took charge as the Chief Digital Officer. Quite an impressive resume, right?

The leadership at Nationwide is filled with confidence as Kirt Walker, the CEO, expressed his belief in Bair’s abilities to lead the marketing team effectively. Bair’s extensive background in marketing—from life insurance to regional property and casualty insurance and retirement plans—positions her well for this critical role.

A Look at Her Responsibilities

As the new CMO, Ann Bair will wear many hats! She’ll be in charge of managing Nationwide’s brand, shaping the company’s marketing strategy, overseeing advertising initiatives, handling social media presence, and guiding corporate communications and events. These elements are crucial for maintaining and enhancing the company’s reputation in a very competitive market, and Bair is ready to take on the challenge.

An Educated Innovator

Bair isn’t just a marketing whiz—she’s also a proud magna cum laude graduate of DePauw University. Her academic background, coupled with her practical experience, sets her up nicely to drive customer-focused innovation within the company. Walker pointed out that her wealth of experience in business functions and marketing strategy is essential for Nationwide’s ongoing success.

Giving Back to the Community

Beyond her professional roles, Bair is committed to making a difference in her community. She serves on the Board of Trustees for the Franklin Park Conservatory and Botanical Gardens, and she’s also the vice president of the State of Ohio History Connection Board of Trustees. This involvement shows her dedication not only to her career but also to the community around her, highlighting her belief in the importance of giving back.

Nationwide’s Bright Future

As one of the largest diversified financial services and insurance organizations in the U.S., Nationwide has built a reputation for reliability and innovation. Based in Columbus, Ohio, the company is rated A+ by Standard & Poor’s for its financial strength, a testament to its commitment to stability and service. It seems that with Ann Bair at the helm of marketing, Nationwide is well on its way to continuing this impressive legacy.

In conclusion, the team at Nationwide Insurance is in for an exciting ride as Ann Bair steps into her new role as CMO. With her experience and passion for the business, there’s no doubt she is poised to lead the marketing efforts into a new era. Here’s to new beginnings and a bright future ahead!