Commerce Township Welcomes a New Dining Experience on Union Lake
In a move that’s already stirring excitement among local food lovers, Commerce Township has a new reason to celebrate! A popular lakefront eatery, better known as It’s a Matter of Taste, has found a new owner and is set for a delightful transformation. The West Bloomfield-based group, Barbat Holdings, recently acquired the stunning 11-acre property located right on the shores of picturesque Union Lake.
A Fresh Start with a New Name
Under the watchful eyes of Barbat Holdings, the restaurant will be reborn as Aurora on the Lake, branching off from the group’s renowned Aurora Italiana restaurant brand. This change isn’t just a new name; there’s a whole vision behind it! The hospitality group, Prime Concepts Detroit, plans to embark on extensive renovations starting soon, with the grand reveal expected by early 2025. What can diners look forward to? Absolutely breathtaking lake views accompanied by an array of delectable dishes including savory steaks, fresh seafood, and an array of refined Italian cuisine!
Words of Excitement from the Team
“The acquisition of this stunning lakeside property perfectly positions us as we continue to grow our real estate holdings along with expanding our hospitality offerings,” said Joe Barbat, the Chairman and CEO of Barbat Holdings. His words suggest an ambitious future, one where this lakefront eatery will not just serve as a restaurant but as a community hub where traditions and memories will be created.
Keeping the Team Intact
Good news for fans of It’s a Matter of Taste! The restaurant’s 200-person banquet facility will remain open during the renovation phase and will continue serving its beloved menu, albeit soon to feature the exciting offerings of Aurora on the Lake. To ensure a smooth transition and keep the essence of the original restaurant alive, every employee from It’s a Matter of Taste will have the opportunity to stay on board. They will be joined by seasoned professionals from Aurora Italiana, allowing diners to enjoy an experienced team that prioritizes stellar service and culinary excellence.
Bringing Amalfi Coast Flavors to the Community
Speaking on behalf of Prime Concepts Detroit, Stolion Liti, the Managing Partner and Director of Operations, expressed the team’s enthusiasm: “With its original location opened in September 2023, Aurora Italiana, one of metro Detroit’s premier dining destinations, captures the Amalfi Coast’s coastal flavors and dining experiences. Aurora on the Lake will bring these beloved traditions to Commerce Township.” It looks like residents can expect a real taste of the Amalfi Coast without even leaving their beloved township!
A Round-Up of Culinary Offerings
For those unfamiliar with Prime Concepts, this is a hospitality group with an impressive track record. Besides the upcoming Aurora on the Lake, they are behind various popular spots in the metro area, including NARA Sushi, PAO Detroit, Prime29 Steakhouse, Sexy Steak, and Castle Hall in the Grand Army of the Republic Building. With such a culinary pedigree, expectations are sky-high for what this new venture will bring.
Stay Tuned!
As renovations kick off and plans unfold over the next year and beyond, Commerce Township residents should keep their eyes peeled. The unveiling of Aurora on the Lake promises to be a festive affair, encouraging local dining enthusiasts to gather and enjoy a new culinary adventure with their friends and family. It’s a new chapter for this beloved lakefront eatery—one that’s sure to make a splash in the local dining scene!
