Exciting news is rolling into New Hudson as the Feldman Automotive Group has just added a brand-new model to its impressive lineup. Buckle up, folks, because the slick, rough-and-ready INEOS Grenadier is coming to town, and it’s Michigan’s exclusive ride! That’s right—this beast is landing in your backyard!
For those not in the know, the INEOS Grenadier isn’t your average SUV. It’s a rugged off-road sport-utility vehicle that draws inspiration from the classic Land Rover Defender models. Yep, you heard it correctly! This vehicle was born from a desire to bring back a simpler yet tougher kind of SUV for adventure seekers. With Land Rover halting production of the original Defender back in 2016—and only recently resuming a new version in 2020—the timing couldn’t be better for the Grenadier to step into the spotlight.
So what makes the Grenadier stand out from the pack? According to the folks at INEOS, it offers best-in-class off-road capability, and is built for rugged reliability and go-anywhere capability. With its iconic boxy design and a powerhouse under the hood, this vehicle is marketed towards those who crave a thrilling exploration experience. Imagine tackling rocky trails or muddy fields with confidence—this SUV is designed for just that!
Jay Feldman, the chairman and CEO of Feldman Automotive Group, couldn’t be more thrilled about the addition. “Innovation is one of the things that has always fascinated me about the automotive business, that’s what attracted us to pursue the INEOS brand,” he shared. He believes that “the out-of-box thinking and world-class engineering of the Grenadier will create tremendous interest among car and truck enthusiasts.” Now that’s a bold statement!
The Feldman INEOS Grenadier dealership is set in Waterford Township, Michigan, and is part of an expanding empire—14 brands spread across 19 dealerships in Michigan, Ohio, and Indiana fall under the Feldman banner. With only 27 INEOS Grenadier dealers scattered throughout the U.S., Michigan is leading the charge for this unique off-roading machine.
If you’re an adventure junkie or simply someone who enjoys strong vehicles that can handle whatever life throws at them, the INEOS Grenadier might just be your next big acquisition. Get ready to hit the trails, cart your pals, and enjoy the rugged ride of your dreams. It’s not just an SUV; it’s a lifestyle!
As Michigan gears up to welcome the INEOS Grenadier, the excitement is palpable. Lovers of exploration and off-road enthusiasts alike are already marking their calendars. This addition to the Feldman Automotive Group lineup is setting the stage for a new era of adventure! Keep an eye out for this tough and stylish SUV—it might just change the way you explore the open road!
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