New Orleans Prepares for Innovative Marketing Event Amidst Buzz for Squid Game Season 2

New Orleans Gets Ready for a Unique Marketing Extravaganza

The city of New Orleans is gearing up to host one of the most exciting events this February! The Big Game is just around the corner on February 7, and advertisers are being urged not to miss out on this incredible cultural moment. With such a vibrant city as the backdrop, it’s a perfect opportunity for brands to showcase their products and connect with fans like never before.

Squid Game Season 2: The Hype Is Real!

Speaking of excitement, Netflix is going all out in promoting the eagerly awaited second season of Squid Game. As the streaming giant’s most-watched series ever, the anticipation for this new installment is at an all-time high. Fans are already buzzing about the series, which is even nominated for a Golden Globe in the Best Television Series – Drama category, even before anyone has had a chance to watch it. Set to premiere on December 26, the excitement over the show has Netflix diving headfirst into a massive marketing campaign.

Experiencing Squid Game in Real Life

For those who want to dive deeper into the world of Squid Game, Netflix has launched immersive experiences like Squid Game: The Experience. This fantastic event kicked off in New York last October and has been sold out for a remarkable six weeks. Inspired by the show, fans can immerse themselves in the hauntingly thrilling universe of Squid Game. Recently, similar experiences opened in Sydney and Madrid, with plans to expand to Seoul next year!

As part of the advertising fun, there’s even a sponsored bar at the activation featuring custom cocktails, thanks to an exciting partnership with drink giant Johnnie Walker.

Building Partnerships and Authentic Experiences

In the world of marketing, working together is crucial. For Netflix, collaborations with brands like Xbox, Domino’s, Johnnie Walker, and Duolingo are helping to spread the word about Squid Game‘s upcoming season. According to Magno Herran, Netflix’s VP of Brand and Partner Marketing, the goal is to create authentic partnerships that resonate with fans.

For instance, Johnnie Walker’s partnership spans a whopping 26 countries, with a special Johnnie Walker Black Label Squid Game Scotch whisky hitting the shelves. There are only 456 bottles available, symbolizing the players featured in the show, and each bottle sports unique bottling and packaging. How cool is that?

Pizza and Games: Domino’s Joins the Action!

Everyone loves pizza, right? Domino’s is also making a mark this season, hoping for a repeat of success similar to its Stranger Things promotion. They are promoting a quirky campaign called “Domino’s Saves Squid Game Contestants With Emergency Pizza” that’s bound to tickle fans’ taste buds and funny bones!

Lessons in Language and Gaming

This season marks a first for Duolingo, which is jumping on board with a campaign designed to promote its Korean language courses. The fun campaign features a pink mascot named Duo, dressed as a guard from the show! Plus, there’s a catchy K-pop remix of the song “Pink Guards.” Fans can even find the song “Korean or Get Eaten” on Spotify.

For gamers, Xbox has created an enticing Squid Game-inspired Pink Guard Instinct Pro Controller, giving players a chance to get in on the action. The controllers are available at select retailers like Best Buy.

High Stakes and Expectations

Marketing around Squid Game season two comes with a bit more pressure this time. The first season was a surprise hit, but now, expectations are soaring. Herran noted how the fandom has transformed the series into a cultural phenomenon, filled with memes, costumes, and numerous other fun expressions that show how much people adore it. The stakes have never been higher as season two draws nearer, and everyone is eager to see how the show will immerse fans in its suspenseful story.

Ultimately, as fans prepare for the upcoming season, there’s no doubt it will generate lots of excitement and conversations, both serious and lighthearted. It’s beautiful to see a show that, while intense, has also inspired a joyful and vibrant cultural community. Here’s to hoping Squid Game’s second season lives up to all the hype!