The interior of the new Planet Fitness gym opening in Detroit in August 2024.
Detroit is set to welcome a new Planet Fitness gym, scheduled to open in August 2024 at 1200 Fort St. This will be the city’s fourth location, expanding affordable fitness options for local residents and commuters alike. Operated by Epic Fitness Group, the new gym aims to keep fitness accessible amid rising inflation, with membership prices starting at $15 per month. The area’s fitness scene is thriving, with plans for future expansions, making this a significant addition to the community.
Exciting news for fitness lovers in the Motor City! A brand-new Planet Fitness gym is gearing up to open its doors in August 2024, right at the heart of Detroit at 1200 Fort St. This shiny new location will take over a space previously filled by a Salvation Army store and donation center, giving it a fresh new lease on life as a dedicated fitness hub.
With this upcoming opening, Detroit will welcome its fourth Planet Fitness gym, adding to the existing choices at Gateway Marketplace on 8 Mile, near the Henry Ford Detroit Pistons Performance Center, and another one close to Dearborn. Overall, this location represents the 65th Planet Fitness in Michigan and is being operated by the Northville-based Epic Fitness Group. Known as the largest Planet Fitness franchise in the state, Epic has a fantastic track record—they’ve never closed a single gym!
Epic Fitness Group is confident that the majority of new members will come from the local Detroit community, but they’re also anticipating some commuters from downtown to join in on the fun. After searching for a suitable location in Corktown without luck, Epic Fitness Group finally landed on Fort St. and is thrilled about the prospects of serving the vibrant Detroit population.
Interestingly, there was an initial plan to open a gym near downtown back in 2018. However, this fell through due to disagreements around leasing. It seems that the stars have finally aligned for this new venture!
Now let’s talk money, shall we? The basic, single-location membership is set to cost $15 per month. Although this is a slight increase from the iconic $10 monthly fee—the price that remained unchanged for over two decades—Epic Fitness Group assures everyone that the gym remains affordable despite the adjustment. Additionally, a “Black Card” membership that allows access to any Planet Fitness location will be priced at $24.99 per month.
With a keen eye on the shifting economic landscape, the company emphasizes that the price hike is a necessary move due to rising inflation, making it vital to maintain operational standards and provide top-notch facilities.
There’s good news on the overall fitness scene in metro Detroit. According to industry trends, gyms are bouncing back remarkably well from the COVID pandemic. Interestingly, the popularity of certain weight-loss drugs hasn’t significantly impacted business, suggesting that people are still eager to hit the gym and keep pushing their fitness goals—no pills necessary!
Epic Fitness Group has recently broadened its horizons by snatching up eight Planet Fitness locations in the Chicago area, expanding their reach to a total of 64 clubs across the Midwest and operating 38 gyms in metro Detroit. With the U.S. health and fitness market projected to reach an astounding $124.7 billion this year and expected to swell to $302 billion by 2034, it’s safe to say the gym culture is thriving!
In the midst of all this exciting growth, Epic Fitness Group’s CEO has set a vision for the future. Plans to open between 10 to 12 new clubs in existing markets are on the horizon over the next three to four years. It’s clear that they are committed to bringing even more fitness options to those eager to break a sweat.
As the countdown to the grand opening continues, Detroiters looking to get into shape have a lot to look forward to. Whether you’re a seasoned gym-goer or just starting out on your fitness journey, this new Planet Fitness promises to be a welcoming space for all. Stay tuned for more updates, and get ready to embrace your new fitness home!
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