Celebrating the successful IPO of Nice One Beauty Digital Marketing on the Saudi stock exchange.
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Sponsor Our ArticlesNice One Beauty Digital Marketing has successfully launched its IPO on the Saudi stock exchange, raising $322 million with strong oversubscription rates. The company’s impressive growth and innovative mobile platform have drawn significant investor interest, signaling a promising future for beauty e-commerce in the region. This IPO marks a milestone not just for Nice One but also for Saudi Arabia’s economic diversification efforts under Vision 2030.
In a dazzling turn of events, Nice One Beauty Digital Marketing has made waves on the Saudi stock exchange by raising a whopping 322 million US dollars during its initial public offering (IPO). This momentous occasion was met with incredibly high demand, as the IPO was officially 7.9 times oversubscribed. With a total order book of SAR 908 million (approximately 242 million US dollars), it’s clear that interest in this beauty e-commerce giant is on the rise!
So, what exactly went down during this IPO? The retail sector was given a chance to snag up 3.47 million shares, which comprised about 10% of the overall offering. The shares were priced attractively at SAR 35 each, allowing individual investors a minimum allocation of eight shares. Any additional shares were then distributed on a pro-rata basis based on investor requests—a fair way to ensure everyone has a shot!
But it wasn’t just individual investors showing interest. The institutional subscription absolutely skyrocketed, with a staggering 139.4 times oversubscription. In fact, institutions pitched in with orders exceeding SAR 169 billion (around 45 billion US dollars). It’s safe to say that Nice One has been the talk of the town!
For those who may not be familiar, Nice One is the largest beauty and personal care e-commerce platform in Saudi Arabia, boasting an impressive 4 million registered customers. Of that impressive number, a remarkable 95% of sales come through their convenient mobile app. Need a skincare or haircare product? Nice One has it all covered!
Looking at the numbers, Nice One reported revenues of SAR 250 million in the first quarter of 2024, representing an eye-catching year-on-year increase of 61%. Talk about impressive growth! As the company continues to flourish, it’s clear that this is just the beginning of amazing things to come.
This IPO is not only significant for Nice One but also marks a critical milestone in Saudi Arabia’s efforts to diversify its economy under the Vision 2030 initiative. In 2024 alone, 48 IPOs have been executed across the Gulf Cooperation Council (GCC) region, with 38 happening in Saudi Arabia, bringing in a total of 12.1 billion US dollars in capital. Among these, 27 were from companies that opted to list on Nomu, the secondary market tailored for smaller businesses in Riyadh.
Naturally, the excitement doesn’t stop there. Nice One has set itself apart as the first listed unicorn technology company on Saudi Arabia’s Main Market, proudly trading under the ticker symbol 4193. Co-founder Omar Al Olayan expressed his pride in achieving such a significant milestone in the tech landscape, particularly in a country focused on innovation and growth.
According to Abdularahman Al Olayan, the company’s Chief Marketing Officer (CMO), they are wholeheartedly committed to being at the forefront of the beauty e-commerce sector. With the beauty landscape in the region poised for expansion, companies like Nice One are gearing up for an exciting journey ahead, and they aren’t alone. Others, such as Huda Beauty, are also exploring new sales opportunities, signaling increased deal activity in the beauty market.
All in all, Nice One Beauty Digital Marketing’s IPO not only represents a significant achievement for the company but also sets the stage for a bustling future in beauty e-commerce in the region. With such excitement and optimism, the world will certainly be keeping an eye on how Nice One and other beauty brands evolve in the coming years!
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