Penn State Health Transforms Social Media Engagement with New Partnership

Categories: Sponsored News - Digital Marketing

Penn State Health's dedicated team utilizing social media to enhance patient communication.

Article Sponsored by:

Real Internet Sales

Real Internet Sales is a digital marketing agency located in Columbia, South Carolina. We specialize in website design and development, SEO, social media management, online advertising, AI integration, and workflow automation. Our services also include affiliate marketing and digital strategy.

Real Internet Sales also offer specialized programming for real estate firms, using IDX and RETS feeds to automatically populate MLS properties on their websites for improved property listings and sales. We also work with clients in the restaurant, tourism, and e-commerce industries to enhance their digital presence and streamline operations.

News Summary

Penn State Health has partnered with Sprout Social to enhance its social media engagement, tackling challenges in communication and efficiency. The partnership has led to streamlined workflows, better patient interaction, and improved brand sentiment, significantly enhancing their presence in the healthcare sector. Key features like Smart Inbox and Social Listening tools have transformed their approach to social media, resulting in meaningful connections with their audience.

Penn State Health Transforms Social Media Engagement with New Partnership

In the ever-evolving landscape of healthcare communication, Penn State Health has taken a bold step toward enhancing its social media engagement. This multi-hospital academic health system, nestled in central Pennsylvania, is not only dedicated to providing outstanding patient care but also shaping the future of medical professionals as an affiliate of Penn State University. However, like many organizations in the healthcare sector, Penn State Health faced unique challenges in navigating the complexities of social media marketing.

The Challenges Faced

Before entering into a partnership with Sprout Social, Penn State Health’s social media team struggled with a mishmash of tools that left them feeling overwhelmed. Breaking through the noise and addressing misinformation presented hurdles that were hard to clear. As they juggled multiple platforms, managing their digital presence effectively became an uphill battle. The need for more streamlined workflows and improved efficiency was clear; they wanted to maximize their social media impact while continuing to focus on providing exceptional care.

The Solution: Sprout Social

To tackle these issues head-on, Penn State Health turned to Sprout Social, impressed by its user-friendly interface and comprehensive features. This partnership promised to unify their social media efforts and streamline communication with their audience. One of the standout features was the Smart Inbox, which allowed the team to manage various social media channels and respond swiftly to patient inquiries.

Improving Communication

Another game-changer was Sprout’s Saved Replies feature, which enabled the team to create a library of pre-written responses. This innovation ensured that the social media communications remained consistent and personal, even during the busiest times. And let’s not forget the Tagging architecture, which allowed for precise audience segmentation and performance tracking—this means that the team could tailor their content based on actionable insights accurately.

Efficiency and Transparency

The benefits didn’t stop there. After adopting Sprout Social, the time it took for building custom reports decreased by an astonishing nearly 70%. This enhancement greatly improved data-driven decision-making. With the streamlined functions, transparency and collaboration blossomed across departments. Customizable Reports offered clear communication regarding social media value to executive leadership, influencing budget allocations positively.

Enhancing Brand Sentiment

Moreover, the Social Listening tools provided Penn State Health with the ability to monitor brand sentiment and engage in audience conversations, enabling them to tailor their content even further. All these advancements culminated in significant efficiency gains. There was an outstanding 80% reduction in errors, which resulted in only one support ticket being filed per month. Support turnaround times improved remarkably, dropping from 3-5 days to just 1 hour. This streamlined support eliminated the need for additional contractor support—definitely a win for the team!

The Human Element of Engagement

At the heart of this transformation was an unwavering commitment to emphasizing the human element of social media. Penn State Health realized the importance of being compassionate and offering personalized responses. This shift has allowed them to connect on a more personal level, ultimately resulting in a positive impact on their community.

Conclusion

Penn State Health’s journey with Sprout Social is a powerful reminder of how technology can enhance human connection within healthcare through social media engagement. This partnership has allowed them to break down barriers and establish a stronger relationship with their audience, showing how effective social media strategies can lead to real-world benefits. As they continue to grow and evolve, the possibilities for meaningful engagement seem absolutely limitless!