The Q Prime AF team collaborating on new music management strategies.
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Q Prime has partnered with renowned manager Aaron Frank to create Q Prime AF, a new division aimed at enhancing music management. This collaboration will provide access to extensive resources and expertise while fostering a creative environment for artists. Frank’s Nashville-based team will benefit from Q Prime’s legacy of excellence, potentially elevating the industry standard for success.
In an exciting move for the music management world, Q Prime has officially partnered with renowned manager Aaron Frank to establish a brand new division called Q Prime AF. This collaboration promises to bring a fresh wave of energy and innovation to the industry, combining resources and talents in a way that few have done before.
The newly formed Q Prime AF division will join the ranks of existing arms of Q Prime, including Q Prime South and Q Prime UK. It’s designed to enhance the management of a diverse range of artists while also benefiting from the exceptional resources Q Prime is known for. With this partnership, Aaron Frank’s Nashville-based team, which includes talented artists such as Greta Van Fleet, Marcus King, St. Paul and The Broken Bones, Houndmouth, and All Them Witches, can now leverage extensive industry expertise offered by Q Prime.
One of the most exciting aspects of Q Prime AF is the access it gives to an array of specialists in various vital areas such as touring, digital marketing, radio, sync licensing, and press. With these resources at their fingertips, Frank and his team are poised to take their artists to new heights, ensuring that every project is executed with the utmost proficiency.
For those unfamiliar with Aaron Frank, he has built a solid reputation in the industry since starting his management career in 2009 with the Trans-Siberian Orchestra’s management company. His journey continued as he co-founded ABI Management before launching his own firm, AMFM, in 2017. It’s clear that his experiences have shaped his career significantly. Furthermore, Frank has openly shared his admiration for Q Prime founders Cliff Burnstein and Peter Mensch, remarking that they were a significant inspiration throughout his own management journey.
Both Burnstein and Mensch founded Q Prime in 1982 and have since managed an impressive roster of artists, including legends like Metallica, Muse, Disturbed, and Cage The Elephant. They aim to elevate the standard of music management beyond the typical gold or platinum benchmarks, introducing what they call the ‘tantalum’ standard. This concept aims to redefine success in the music industry, setting the bar even higher for what artists can achieve.
Q Prime AF is committed to merging the independent spirit of Frank’s team with the vast experience and resources that Q Prime offers. This hybrid approach is likely to create an exciting environment where creativity and strategic planning go hand in hand. With Q Prime’s existing sections having proven success—such as Q Prime South, which represents notable artists like Eric Church and Ashley McBryde, and Q Prime UK, managing international and UK acts—there’s huge potential for Q Prime AF to make an impactful mark.
As Q Prime AF begins its journey, the music world is watching closely. With a robust team, extensive resources, and a shared vision of elevating artists to new heights, this partnership is set to create ripples in the industry. One can only imagine the fantastic new projects and talent that will emerge from this exciting new division.
The future looks bright for both Q Prime and Aaron Frank, and fans of good music have much to look forward to!
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