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Changes on the Horizon for Real Estate Marketing

Real estate professionals collaborate on new marketing strategies.

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Real Internet Sales is a digital marketing agency located in Columbia, South Carolina. We specialize in website design and development, SEO, social media management, online advertising, AI integration, and workflow automation. Our services also include affiliate marketing and digital strategy.

Real Internet Sales also offer specialized programming for real estate firms, using IDX and RETS feeds to automatically populate MLS properties on their websites for improved property listings and sales. We also work with clients in the restaurant, tourism, and e-commerce industries to enhance their digital presence and streamline operations.

News Summary

The National Association of Realtors (NAR) is making significant changes in the real estate sector with the introduction of the Multiple Listing Options for Sellers (MLOS) policy. This allows sellers to have added flexibility in marketing their properties, while the existing Clear Cooperation Policy still governs MLS listings. The implementation of these policies begins March 25, 2025, sparking discussions among agents and industry leaders regarding their potential impact on real estate marketing strategies.

Changes on the Horizon for Real Estate Marketing

The National Association of Realtors (NAR) is shaking things up in the real estate market, and it’s big news for both agents and sellers. Many real estate professionals have been buzzing about the NAR’s decision to keep its Clear Cooperation Policy (CCP), which demands that homes be listed on multiple listing services (MLSs) within one business day of starting any sort of marketing. However, there’s also exciting news—NAR has introduced a new option called Multiple Listing Options for Sellers (MLOS) that’s designed to give sellers more flexibility.

What is the New MLOS Policy?

So, what does this new MLOS policy mean for sellers? Essentially, it offers a delayed marketing exemption that lets sellers hold off on listing their properties on syndications. Each individual MLS will determine how long this delay can be—allowing for some customization based on local needs.

During the delayed marketing period, sellers and their agents can still promote the property publicly. This means your property can be showcased without being visible on the MLS to the general public right away. That’s right, potential buyers can still get a peek at the listing, but it won’t be immediately pushed out onto broader platforms.

Implementation Timeline

This policy is set to kick off on March 25 and must be fully rolled out by the end of September 2025. It’s an interesting time for real estate agents as they navigate the new rules while continuing to comply with existing policies.

The Controversy Continues

footnote from the Department of Justice has suggested that the CCP may not be considered inherently anti-competitive. This could mean less pressure from regulators is on NAR’s horizon, easing concerns related to industry practices.

What Do Sellers Need to Know?

While these delayed marketing exempt listings may not show up on IDX feeds, they will still be accessible to other MLS participants. This might soothe concerns over the control that larger brokerages have over housing visibility in the public market.