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Shondaland Celebrates 20 Years with Exciting New Promotions

Celebrating the new leadership at Shondaland as they step into exciting new roles.

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News Summary

Shondaland is celebrating its 20th anniversary by promoting Alyssa Schimel, Catherine Yan Lustro, and Seth Plattner to key leadership roles. These advancements reflect the company’s commitment to innovation in global content marketing, consumer experiences, and digital engagement. The new leaders are set to enhance Shondaland’s communications and strategy moving forward, aiming to connect with a wider audience and delivering groundbreaking stories.

Shondaland Celebrates 20 Years with Exciting New Promotions

In a delightful turn of events, Shondaland is marking its 20th anniversary by introducing new leadership to its growing team! The entertainment powerhouse is recognized for bringing groundbreaking stories to screens worldwide, and now they are taking a bold step forward to enhance their communications, marketing, consumer products, and digital media sectors.

New Roles for Dynamic Leaders

With a clear vision in mind, Shondaland has promoted three talented executives who are ready to take on new challenges and lead the way in their respective fields. The executives are none other than Alyssa Schimel, Catherine Yan Lustro, and Seth Plattner. Each individual has played an integral role in the company’s success, and their new positions reflect that dedication.

Alyssa Schimel: A New Direction in Global Content Marketing

Alyssa Schimel has been promoted to Vice President of Global Content Marketing, Communications, and Talent Strategy, a newly created role that showcases Shondaland’s focus on innovation. Previously, she served as the Vice President of Marketing and Communications, successfully leading campaigns that resonated with audiences around the globe.

In her new position, Alyssa will be in charge of communications and marketing for all Shondaland content, which includes streaming, broadcast, audio, digital offerings, consumer products, and even unique experiences. This is a big step as she also takes on the responsibility of guiding the talent strategy for all external talents associated with Shondaland projects, along with supporting Shondaland executives.

Catherine Yan Lustro: Shaping Consumer Experiences

Catherine Yan Lustro has been appointed as the Senior Director of Global Merchandise Strategy and Experiences. With her years of expertise, she will spearhead the development and management of Shondaland’s ever-expanding intellectual property-based consumer product strategies. That means you’ll be seeing even more exciting merchandise inspired by your favorite shows!

Her duties will involve the entire process of product development—taking ideas from concept through to launch. Catherine will also collaborate with Shondaland’s partners to create live experiences that are intertwined with their compelling content.

Seth Plattner: Leading Digital Engagement

Completing this trio of promotions is Seth Plattner, who takes on the title of Senior Director of Digital Engagement and Content Strategy. Seth is tasked with growing Shondaland’s digital division, which is set to play a crucial role as the company continues to expand its footprint in the digital landscape.

The newly formed digital media division will cover everything related to Shondaland’s digital marketing assets, including social media outreach, audio/video production, and the shondaland.com website. This move indicates a commitment to engaging audiences where they spend much of their time—online!

Leadership’s Vision

Sandie Bailey and Chris DiIorio, the co-presidents of Shondaland, expressed their enthusiasm about these promotions. They acknowledged the essential roles that Alyssa, Catherine, and Seth have played in the growth and success of their respective divisions. As the company strives to connect with a wider audience across the globe, these new leaders are anticipated to bring fresh insights and strategies to keep Shondaland at the forefront of entertainment.

Looking Ahead

With these exciting promotions, Shondaland is poised to take its next steps into a future filled with creativity and collaboration. It’s an important time for the company as they celebrate not just 20 years of storytelling magic, but also look ahead to new horizons of opportunities to engage and entertain global audiences.

Cheers to the new leaders and all the best as they continue to shape the future of Shondaland!