BOSTON – Snowplow Shines as a Leader in Driving Marketing Data Innovation
Exciting news has emerged from the tech world as Snowplow, a front-runner in customer data infrastructure, has been named a Leader in the Analytics & Data Capture category of the Modern Marketing Data Stack 2025 report. This accolade was bestowed by Snowflake, the AI Data Cloud company that is becoming synonymous with cutting-edge data solutions.
This groundbreaking report highlights how leading marketers are harnessing Snowflake’s AI Data Cloud, particularly during a time when AI and privacy concerns are reshaping how businesses engage with data. From the usage patterns of around 9,800 customers, a clear picture is painted of how technological advancements are altering the way marketers interact with their audiences.
Insight into the Modern Marketing Landscape
The third annual edition of Snowflake’s report lays out essential trends that are marking a significant shift in the marketing landscape, especially since the inaugural report in 2022. It addresses how concepts like data gravity and customer privacy are now critical components of marketing strategies and decision-making processes.
Among the shifting dynamics, three core factors were identified that have generated a new normal for marketers. These include:
- AI Empowerment: Marketers are now being equipped with advanced tools that allow for genuine data-driven decision-making.
- Innovative Measurement Techniques: New strategies are being developed to effectively measure marketing success.
- Privacy Awareness: Businesses are finding ways to navigate an increasingly complex privacy environment without sacrificing business objectives.
The Importance of a Robust Data Stack
The report delves into various categories that make up the Modern Marketing Data Stack, emphasizing that organizations are more mindful than ever when selecting technologies, tools, and platforms. By utilizing these data stacks more effectively, businesses can optimize interactions with existing customers while also appealing to new prospects.
Snowplow has been highlighted for its capabilities in enabling brands to access insightful behavioral data nearly in real-time. This means companies can create comprehensive Customer 360 views to refine their marketing strategies. Such actionable insights provide a distinct edge in an industry where understanding customer preferences is vital.
Words from the Experts
Denise Persson, Chief Marketing Officer at Snowflake, expressed excitement over these advancements, stating, “In a new age of innovation, we’re witnessing a changing of the guard around AI and how marketers capitalize on this massive opportunity as the very shape of the marketing stack evolves.” Notably, Snowplow emerged as a leader in the Analytics & Data Capture category, enhancing how joint customers leverage technologies for improved outcomes.
Conor Doyle, VP of Alliances and Business Development at Snowplow, also shared enthusiasm about this recognition, emphasizing the importance of data-driven marketing in the era of AI. He stated, “Data-driven marketing and analytics in the age of AI innovation is a top priority that we continue to embrace on the Snowflake AI Data Cloud.”
The Future is Bright
As more companies continually adapt to the rapidly evolving landscape dominated by AI and privacy concerns, Snowplow’s recognition positions it as a go-to resource for businesses ready to excel. With reputable businesses such as Burberry, Strava, and Auto Trader utilizing Snowplow to tap into real-time behavioral data, the momentum is clear.
The world of marketing is transforming, and with Snowplow leading the charge, the future looks increasingly data-driven and innovative. This acknowledgment is not just a feather in their cap; it represents a growing trend in which marketers can seize opportunities through better data management and analytics.
