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Transition at Sonos: Marketing Chief Jordan Saxemard Steps Down

The Sonos team gathers to discuss the recent marketing changes following Jordan Saxemard's departure.

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News Summary

Jordan Saxemard, CMO of Sonos, has departed less than a year after joining, creating a transitional phase for the company. Lindsay Whitworth takes over as interim leader, focusing on user experience and addressing challenges such as app issues and product promotion. Sonos expresses gratitude for Saxemard’s contributions and aims for stability moving forward.

Transition at Sonos: Marketing Chief Jordan Saxemard Steps Down

In a surprising turn of events, Jordan Saxemard, the Chief Marketing Officer of Sonos, has left his position less than a year after officially joining the company. His departure, which took effect immediately, was announced during an internal company call this past Monday.

Who’s Taking Over?

With Saxemard’s exit, Lindsay Whitworth, a long-time employee at Sonos with an impressive career spanning over 20 years, has taken on the role of interim marketing leader. Employees greeted the news with a sense of relief and excitement, as many within the company expressed their enthusiasm about Whitworth’s leadership. Her extensive experience at Sonos positions her as a steady hand during this transitional phase.

Why the Change?

Saxemard joined Sonos in May 2024, following almost three years at Dyson. His hiring came under the previous leadership of former CEO Patrick Spence. However, reports suggest that Saxemard faced challenges in fully aligning with Sonos’s brand mission. This misalignment, combined with product issues, particularly a less-than-stellar rollout of the company’s mobile app, has made his tenure a rocky one.

A Bumpy Ride for the App

Sonos has faced criticism for its mobile app, which rolled out with several bugs and lacked many expected features. This has not only affected user experience but also sales strategies for new products. The Ace headphones, which were heavily marketed, are reportedly experiencing some backlash due to the app’s problems, according to the company’s CFO, Saori Casey. During a recent earnings call, it was revealed that the app controversy may have impacted the sales figures, although specific numbers were not provided.

Looking Ahead: Stability and Focus

As Sonos looks toward 2025, interim CEO Tom Conrad aims to stabilize the company. Following Saxemard’s departure, he highlighted a need to improve the overall user experience by focusing on three main areas: performance and reliability, usability and design, and the introduction of new experiences. These priorities are crucial as the company navigates through hurdles while seeking to strengthen its position in the market.

Marketing Moves and Challenges

Sonos has put substantial resources into promoting the Ace headphones, including a high-visibility subway advertising campaign in New York City. However, feedback indicated that the marketing did not adequately showcase some unique features of the product, such as the coveted TV Audio Swap. Despite pouring millions into holiday marketing campaigns, ongoing issues with the mobile app have raised concerns about the effectiveness of these strategies.

A Resounding Thank You

Amidst the shake-up, Sonos released a statement expressing gratitude toward Saxemard for his contributions during his short time with the company. While the search for a new permanent marketing leader is underway, many are hopeful that Whitworth’s interim leadership will provide the stability Sonos needs as it addresses the challenges ahead.

What’s Next for Sonos?

As the company gears up for a new chapter, employees and stakeholders alike are eager to see how Sonos tackles its current challenges and positions itself for future growth. Numerous conversations are unfolding around improving the mobile app, enhancing product features, and discussing how best to communicate those features to potential customers.

The upcoming months will certainly reveal a lot for Sonos, and with a strong focus on user experience, they are set to navigate this transitional period with renewed vigor.