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Central Ohio Filmmaker Takes Home $1 Million with Super Bowl Ad

Central Ohio filmmakers Dylan Bradshaw and Nate Norell in their Super Bowl ad 'Abduction' featuring an alien and a human sharing Doritos.

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News Summary

Central Ohio filmmaker Dylan Bradshaw and content creator Nate Norell won the 2025 Doritos Super Bowl Contest with their alien-themed commercial ‘Abduction.’ The duo claimed a $1 million prize and a trip to the Super Bowl. Their quirky ad stood out among 25 submissions and resonated with viewers, proving that creativity can shine through even the competitive landscape of Super Bowl commercials.

Central Ohio Filmmaker Takes Home $1 Million with Super Bowl Ad

In a stunning twist of fate, Central Ohio filmmaker Dylan Bradshaw and his partner, content creator Nate Norell, struck gold in the 2025 Doritos Super Bowl Contest. Their charming alien-themed commercial titled “Abduction” not only earned them a hefty $1 million prize but also a trip to New Orleans for the Super Bowl festivities. Could you imagine? A small-town story making it to the big stage!

A Friendly Faceoff with the Stars

The excitement started to build back in January when Kansas City Chiefs quarterback Patrick Mahomes announced the three finalists for the “Crash The Game” competition. Out of a whopping 25 submissions, Bradshaw and Norell made their mark with “Abduction,” a quirky idea that tugged at the heartstrings and funny bones of viewers. Who knew aliens could be so relatable?

A Spacey Concept with Heart

Now, for those who might have missed it, let me tell you about the commercial. Picture this: an alien, determined to steal Doritos from a hapless human, utilizing a spaceship’s tractor beam. It’s classic comedic gold! The tug-of-war over a bag of Nacho Cheese Doritos ends with an unexpected twist—friendship! Who knew that all it took to bond across galaxies was a shared love for snacks?

From Dreams to Reality

Directing this magical piece was Dylan Bradshaw, a proud native of Central Ohio. He graduated from Dublin Coffman High School in 2015 before following his dreams to Los Angeles in 2020 to dive headfirst into the world of film. You can just feel the excitement in the air when he talks about his passion for imaginative filmmaking, inspired by industry titans like George Lucas and Steven Spielberg. It’s inspiring to see someone so young making waves!

Sparking Innovation and Fun

It’s noteworthy that the “Crash The Super Bowl” contest is not just any ol’ advertising event. It provides a fantastic platform for creatives like Bradshaw and Norell to showcase their talents, allowing the public to decide the winner through *voting*. With “Abduction” taking the crown, it clearly struck a chord with viewers—defying the odds and emerging as the unexpected champion.

Bradshaw and Norell certainly didn’t shy away from the challenge. Even with some feedback suggesting that the alien theft concept wasn’t particularly novel, their execution and humor made it resonate. At the end of the day, who doesn’t love a good laugh during the big game?

Social Media Buzz and Beyond

Interestingly enough, Norell brought his social media prowess to the table, boasting a solid following of 6.2 million fans on TikTok. His experience undoubtedly played a part in promoting the ad and getting the word out. Together, Bradshaw and Norell have carved a path through the chaos of advertising, and their triumph encourages others to chase their dreams, no matter the obstacles.

Tuning into Super Bowl LIX

The moment “Abduction” aired during the first quarter of Super Bowl LIX, it was a sight to behold! The ad shared airwaves with other big names like Nike and Mountain Dew, even as the 2025 Super Bowl commercials were met with mixed reviews overall. Critics pointed out a noticeable reliance on celebrity endorsements this year, but that didn’t overshadow the creativity that shines through “Abduction.”

Final Thoughts

As Bradshaw and Norell bask in the glory of their well-deserved victory, it’s clear that their journey is just beginning. Who knows what creative gems they’ll bring us next? For aspiring filmmakers and fans alike, this story is a reminder that incredible things can come from the most unexpected places. Let’s keep our eyes peeled for what’s next from these talented newcomers!