News Summary
The University of California Davis is launching a new course titled ‘Digital Marketing for Craft Breweries.’ This course will provide industry professionals with essential skills to enhance their digital presence and improve customer engagement. Enrollment for the spring session is open from March 3 to April 27, and participants will learn from marketing veterans Emily Hutto and Julie Rhodes. The course format includes live online classrooms and weekly office hours, ensuring flexibility and real-world applicability.
UC Davis Launches Exciting New Course for Craft Breweries!
In bright news for the craft beer community, the University of California Davis (UC Davis) has unveiled a fantastic educational program: the Digital Marketing for Craft Breweries course! This innovative course aims to support industry professionals by providing them with essential digital marketing skills to thrive in today’s competitive marketplace for craft beer.
Enrollment Is Now Open!
If you’ve been itching to dive deeper into the world of digital marketing, you’re in luck! Enrollment for the spring session is officially open and runs from March 3 to April 27. With a focus on hands-on learning and real-world strategies, this course promises to enhance your online presence, boost customer engagement, and ultimately spur business growth.
Learning From the Pros
Participants of this eight-week program will have the unique opportunity to learn from two seasoned experts in the field, Emily Hutto and Julie Rhodes. With extensive backgrounds in marketing and journalism, both instructors bring a wealth of knowledge and practical experience to the table. Julie Rhodes is known for her incredible work in the food and beverage industry with over 20 years of experience and her own company, Not Your Hobby Marketing Solutions. On the other hand, Emily Hutto, founder of RadCraft, has a passion for providing communication solutions tailored specifically for the craft beverage supply chain.
A Well-Structured Course
The course format is designed for flexibility and engagement, including live online classrooms, weekly one-on-one office hours with instructors, prerecorded content, and weekly assignments. This mix ensures that participants can learn at their own pace while still having access to expert guidance. By course end, students will be equipped to create a comprehensive digital marketing plan for their breweries — a valuable asset in today’s ever-evolving craft beer landscape.
Why This Course Matters
In a world where digital presence can make or break a business, this course is more than just a learning opportunity; it’s a vital step for professionals in the craft beer space to stay relevant and competitive. With the craft beer market growing rapidly, mastering digital marketing strategies is crucial for breweries to stand out. Topics in the course will address specific challenges brewers face and provide actionable insights and techniques they can apply right away.
UC Davis: A Legacy of Education
For over 60 years, UC Davis Continuing and Professional Education has been dedicated to providing practical training that meets the needs of various industries. With nearly 50,000 annual enrollments spanning across all 50 states and over 100 countries, their programs are respected and sought after by professionals aiming to enhance their skills and career prospects.
Ready to Get Started?
Interest piqued? If you’re a craft brewer or someone looking to make waves in the industry, we encourage you to explore more about this course and consider enrolling. Head over to the UC Davis website for further details and to secure your spot for this enlightening experience!
For any media inquiries, you can reach out to Phil Wade at pmwade@ucdavis.edu.
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Additional Resources
- Washington Beer Blog: UC Davis Digital Marketing Course
- Forbes: Washington’s Favorite Beer Brand Hosts Free Music Fest
- Washington Beer Blog: Beer30 Introduces New VP of Sales and Marketing
- Wikipedia: Digital Marketing
- Encyclopedia Britannica: Digital Marketing
