News Summary
Udemy has appointed Genefa Murphy as its new Chief Marketing Officer, effective July 10, 2023. With over 15 years of marketing experience, she will lead the company’s global marketing strategy, focusing on enhancing Udemy’s brand presence and expanding its reach. Murphy’s appointment comes at a pivotal time as Udemy Business continues to drive significant revenue growth, catering to both individuals and organizations worldwide.
Udemy Welcomes Genefa Murphy as New Chief Marketing Officer
In an exciting move for the education technology space, Udemy, Inc. has recently announced the appointment of Genefa Murphy as its new Chief Marketing Officer, effective from July 10, 2023. With over fifteen years of global experience in marketing and product strategies, Murphy’s arrival comes at a critical moment as Udemy looks to bolster its brand presence and expand worldwide.
Leading the Charge at Udemy
Murphy will take the reins of Udemy’s worldwide marketing organization and will report directly to the company’s President and CEO, Greg Brown. During the announcement, Brown expressed his enthusiasm for adding Murphy to the leadership team, highlighting the company’s robust growth, particularly in their enterprise platform, Udemy Business.
Udemy Business has swiftly become a game-changer for the company, now accounting for more than half of Udemy’s total revenue. This remarkable success in the enterprise segment indicates that Udemy’s efforts to provide high-quality learning solutions to businesses are truly paying off.
A Proven Track Record
Before joining Udemy, Murphy was the Chief Marketing Officer at Five9, where she played a significant role in expanding the company into the European market. Her remarkable contributions have not gone unnoticed; she has received several accolades, including the title of CRN Woman of the Channel and induction into the Elite 18 Customer Led Marketer by Influitive. Additionally, Murphy is a recipient of the global Women in Technology award from Aragon Research, which recognizes her significant impact on the technology industry.
Her impressive background also includes senior marketing roles at Micro Focus and a stint within the software division of Hewlett Packard Enterprise. With such a diverse and rich experience, Murphy brings a wealth of knowledge that will undoubtedly benefit Udemy as it continues to evolve.
Academic Achievements
On top of her extensive professional experience, Murphy holds a Ph.D. in User Acceptance of New Technology and a Bachelor of Science with Honors in Business IT from Swansea University in Wales, UK. Her academic background complements her experiences and serves as a solid foundation for developing a robust marketing strategy at Udemy.
Vision for the Future
In her new role, Murphy is eager to craft a global marketing strategy that resonates with Udemy’s diverse audience and drives greater awareness of the learning platform. She believes that education can transform lives, a sentiment closely aligned with Udemy’s mission to improve lives through learning.
Udemy serves millions of learners worldwide, offering thousands of courses across various fields. The platform caters to both individuals and organizations seeking effective skill development. Udemy Business is especially valuable for employers, providing on-demand learning options for tech teams, leaders, and employees looking to enhance their skills.
Notable Clients and Global Reach
Some well-known organizations, such as Fender®, Glassdoor, On24, The World Bank, and Volkswagen, are among the clients utilizing Udemy Business for their learning initiatives. This impressive roster showcases the platform’s effectiveness and broad reach, making Udemy a prominent player in the education technology arena.
Based in San Francisco, Udemy also has additional hubs scattered across various locations, including Türkiye, Texas, Colorado, Ireland, Australia, and India. As it continues to grow, the appointment of Genefa Murphy marks a significant step toward strengthening its global marketing efforts and solidifying its position as a leader in the online learning space.
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Additional Resources
- GlobeNewswire
- Wikipedia: Udemy
- Community Impact
- Google Search: Genefa Murphy
- Rocks Digital
- Google Scholar: Udemy
- PR Newswire
- Encyclopedia Britannica: Chief Marketing Officer
- Rocks Digital
- Google News: Udemy
