UpSwell, LLC has acquired Taradel, a leader in EDDM® services and digital marketing platforms, poised to transform marketing for SMBs. This acquisition promises enhanced services and an expanded reach, empowering small and medium businesses to thrive. CEO Eric Goodstadt emphasizes a commitment to tailored solutions, while Taradel maintains its brand identity within UpSwell.
In wonderful news for small and medium businesses across the U.S. and Canada, UpSwell, LLC has made a significant move by acquiring Taradel! Headquartered in Marietta, Georgia, UpSwell specializes in data-driven direct response local marketing solutions tailored specifically for businesses of all sizes, from small to enterprise-level. This acquisition, which was announced on February 20, 2025, and finalized on December 24, 2024, is set to revolutionize the marketing landscape for small businesses everywhere.
For those who may not know, Taradel, based in Glen Allen, Virginia, is renowned for its Every Door Direct Mail® (EDDM®) services and an innovative digital marketing platform. Their self-service eCommerce marketing platform provides businesses with the tools they need, along with guided support, to reach their target audiences effectively. Taradel has successfully empowered thousands of SMBs to enhance their marketing efforts, and now, under the umbrella of UpSwell, this potential will only grow.
With this acquisition, UpSwell is set to strengthen its position in the EDDM marketplace and expand its reach within the SMB community. Eric Goodstadt, the CEO of UpSwell, expressed genuine enthusiasm about the opportunities this partnership brings. He believes that it will help UpSwell deliver even better marketing solutions tailored to the unique needs of SMBs.
One of the great aspects of this acquisition is that Taradel will continue to operate as a separate division within UpSwell. This means that they will maintain their brand identity while focusing on providing self-service marketing solutions. UpSwell recognizes the value of Taradel’s approach, which allows SMBs to have more control over their marketing efforts while still accessing professional support when needed.
UpSwell will continue to provide its signature concierge-style, expert-led marketing services for clients who require more hands-on support and agency-level campaign management. This dual approach of self-service platforms alongside guided, expert-led services allows UpSwell to cater to an even broader range of client needs. The partnership is set to drive growth and provide superior marketing solutions, ensuring that clients can choose the level of support that best suits their business requirements.
The acquisition aligns perfectly with UpSwell’s strategy to refine and expand its services. Founded in 2008, UpSwell has consistently aimed to provide customized marketing campaigns that not only attract but also deliver measurable returns for clients. They serve a wide range of locally focused consumer service industries, including automotive repair, fitness, health and wellness, and home services.
Additionally, this acquisition brings valuable strategic partnerships to the table, including collaborations with USPS, Canada Post, and major U.S. retailers. Such partnerships will further enhance the marketing capabilities of both UpSwell and Taradel, allowing SMBs to reach their target audiences more effectively.
Jim Fitzgerald, the CEO and founder of Taradel, has highlighted how this partnership strengthens their customer-first philosophy while also expanding service offerings. By combining forces, UpSwell and Taradel are set to create a marketing powerhouse designed to help small and medium businesses not just survive, but thrive.
As UpSwell and Taradel move forward together, the SMB sector can look forward to comprehensive marketing solutions that combine the best of both worlds – innovative self-service platforms and expert marketing support. This acquisition is truly an exciting chapter for UpSwell, Taradel, and the thousands of businesses they serve!
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