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Celebrating Excellence in Marketing: Utah Business Awards of 2024

Attendees at the Utah Marketing Awards 2024 honoring creativity and innovation in marketing.

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News Summary

The 2024 Marketing & Communications Awards in Utah showcased remarkable achievements in the marketing industry. Leading teams, from Snowbasin Resort to Best Friends Animal Society, were honored for their innovative campaigns, driving engagement, community spirit, and impressive results across various sectors.

Celebrating Excellence in Marketing: Utah Business Awards of 2024

Every year, the marketing and communications industry in Utah takes the spotlight at the Marketing & Communications Awards, formerly known as the SAMY’s Awards. This prestigious event recognizes the hard work and creativity of professionals who have made a significant impact in their field. In 2024, a plethora of talented teams and individuals were celebrated, showcasing their innovative approaches and impressive results. Let’s take a closer look at some of the standout winners this year!

Snowbasin Resort: A Snowy Triumph

The marketing team at Snowbasin Resort really hit it out of the park this year, clinching three major accolades that are making waves across the industry. They were recognized as SKI Magazine’s No. 1 Resort in the West, bestowed the title of Outside Magazine’s top resort in North America, and awarded USA TODAY’s top ski destination in the U.S. and Canada. But it didn’t stop there! Their engaging campaign following these honors garnered over 16 million earned impressions, making Snowbasin a household name during winter season.

Community Engagement: Bank of Utah’s Leap into the Spotlight

Bank of Utah made quite an impression with their “Where’s the Wallet” Cash Quest campaign. Over 6,900 participants joined in the fun, searching for a hidden $20,000 prize. The excitement sparked an organic buzz on social media and even led to a lively community forming on Reddit. It’s a classic example of how to engage audiences in today’s interconnected world!

Ivanti: Security Made Engaging

In a world driven by technology, Ivanti took a fresh approach to security updates. Their innovative multi-channel campaign for Patch Tuesday brought in impressive numbers, including 79,530 webinar registrations and 12,551 blog views from 113 countries. It didn’t stop there—media coverage reached a staggering 62 million people, highlighting the company’s commitment to both security and engagement.

Crucial Learning: Growing Through Webinars

In the education sector, Crucial Learning made notable strides with their Summer Webinar Series. Attracting over 30,250 registrations, they not hanya demonstrated growth but also remarkable engagement with an open rate of 14.1% and a click-through rate of 3.8%. This initiative is a fantastic example of how webinars can cultivate interest and participation.

A Splash of Fun: Frazil’s Free Slushes

Nothing says summer like a cold slushie! Thanks to Frazil’s delightful “Free Frazil Friday” campaign, a whopping 1.5 million free slushes were distributed, causing a considerable uptick in website traffic and customer repurchase intentions. It’s campaigns like these that remind us how effective a little fun can be in marketing strategies!

Best Friends Animal Society: Putting Love in Action

The heartwarming campaign from Best Friends Animal Society, titled “Bring Love Home,” showed significant results with nearly 35,000 pet adoptions! They also saw a 55% increase in website traffic and a 59% surge in donations. This illustrates how emotional storytelling in marketing can lead to impactful community involvement.

Supporting Local Businesses: Orem’s Digital Success

Through a successful “Small Business Saturday” campaign, Dareli Villegas made a splash in Orem by elevating digital engagement and showcasing over 100 videos featuring local entrepreneurs. This initiative is a lovely reminder of the power of community support in driving local engagement.

High-Tech Innovations: Black Desert Resort’s Unique Approach

On the tech front, Brien Sonzogni developed an AI-powered narration system for Black Desert Resort. By sharing insights from renowned golf course architect Tom Weiskopf, players can enjoy a unique perspective while they play. This use of technology is a great way to enhance visitor experiences!

Strategic Growth: Utah Valley University

Scott Trotter crafted an effective media strategy for Utah Valley University that achieved an advertising value equivalency of $67.8 million. This included over 100 crisis management statements, creating a robust framework for communicating in challenging times.

Revolutionizing Personal Finance: Clearlink’s Tools

Through their personal finance site, The Penny Hoarder, Clearlink launched a new tool for finding car insurance, attracting millions with their engaging content strategy across social media and email. It’s great to see how accessible information can empower consumers!

Employee Engagement: Jacobsen Construction’s J-Hub

Initiatives at Jacobsen Construction like the J-Hub microsite led to a significant increase in employee engagement, with photo contributions rising by 27% year-over-year. Interactive technology is proving to be an effective way to keep employees connected and motivated.

Inspiring Recovery: Odyssey House

Odyssey House‘s focus on addiction recovery narratives drove website traffic to double, with a marked increase in both YouTube views and social media reach. This campaign exemplifies how sharing genuine stories can have a profound impact on communities.

Social Media Success: Vivint’s Impressive Reach

In the world of social media, Vivint shone brightly with their team achieving over 1 billion impressions. One Instagram reel even skyrocketed to 280 million views, joining the ranks of the top 10 most viewed reels of all time. This shows just how powerful social media can be when it comes to reaching audiences.

Innovative Strategies: Lucid Software’s New Approach

Marin Rowe of Lucid Software employed effective strategies that led to record user adoption and a major shift to a suite-based product model. These changes have made a significant impact on the company’s growth and overall success in the competitive software market.

The Awards Ceremony: A Night to Remember

The Marketing & Communications Awards ceremony, celebrating all these creative minds, will take place on October 30, 2024. It’s a night where innovation, creativity, and effectiveness are recognized and honored, putting a spotlight on those who are leading the way in Utah’s marketing landscape.