News Summary
Yes&, a leading marketing agency based in Washington D.C., has announced its acquisition of Beacon Digital Marketing. This strategic move aims to enhance their digital strategy, performance marketing, and creative branding capabilities. Both companies are excited about the future and the potential to deliver world-class marketing solutions.
Exciting News for Marketing: Yes& Welcomes Beacon Digital Marketing to the Family!
In a fantastic move for the marketing world, Yes&, a lively full-service marketing and advertising agency rooted in the greater Washington, D.C. area, has made waves with its announcement on February 10, 2025. They are officially acquiring Beacon Digital Marketing, a well-respected digital marketing agency based in New York. This acquisition isn’t just a business transaction; it’s a step toward an even bigger vision!
What This Means for Yes&
The big idea behind this acquisition is to supercharge Yes&’s capabilities in several key areas. We’re talking about boosting their digital strategy, enhancing performance marketing, refining creative branding, and advancing marketing automation. Yes& is already known for its impressive track record in business-to-business (B2B) sectors, such as fintech, cybersecurity, professional services, and Software as a Service (SaaS), and now they’re setting their sights even higher!
Beacon’s Expertise
So, what does Beacon bring to the table? Quite a lot! They have a wealth of experience when it comes to delivering measurable results through integrated digital campaigns. They excel in areas such as website design and development, performance marketing, marketing automation, creative branding, public relations, and strategic communications. With a team that boasts decades of experience working with top global brands, they are a perfect fit for Yes&.
Voices from the Leaders
In a recent statement, Yes& Founder and CEO, Robert W. Sprague, expressed his enthusiasm, saying, “This acquisition enhances Yes&’s mission to help brands make a real impact.” It sounds like both teams see a bright future ahead!
Meanwhile, Beacon’s Founder, Whitney Parker Mitchell, shared that joining forces with Yes& aligns perfectly with their mission of delivering world-class marketing strategy and execution. Just imagine the excitement in the air!
Growing by Leaps and Bounds
Yes& is no stranger to success; they have been featured not once, but twice on Adweek’s Fastest Growing Agencies list and have made it onto the prestigious Inc. 5000 list of fastest-growing privately held companies in the U.S. six times! Their diverse range of services encompasses everything from branding and digital strategy to social media, analytics, customer experience (CX), market research, content development, event production, crisis communications, and public relations.
This acquisition isn’t the first step in Yes&’s strategic growth journey. They previously acquired Lipman Hearne in 2022 and CommCore Consulting Group the following year. Each acquisition has brought along talented staff and long-term clients, significantly expanding Yes&’s service offerings.
A Widening Presence
Operating from their headquarters in Washington D.C. and additional offices in Chicago and Philadelphia, Yes& is making significant strides nationwide. Recently, they snagged the title of the #2 Advertising Agency in the greater DC area, a fitting recognition for their relentless hard work!
New Leadership and Initiatives
Continuing their growth, Yes& has recently welcomed Liz Murnin as the Vice President of Business Development. With over 20 years of experience in business development and a solid history of driving multimillion-dollar growth in previous agencies, her addition is sure to elevate Yes& even further. She’ll be reporting to CMO Debbie Bates Schrott, and we can’t wait to see what they achieve together!
Giving Back to the Community
In addition to expanding their team, Yes& also seeks to uplift the community. They recently launched a comprehensive rebranding campaign for the Community College of Philadelphia, which included a fresh new tagline, logo, and website redesign. This effort aims to empower students and tackle the declining enrollment issues the college has been facing. They even held a celebratory block party and lit up landmarks in Philadelphia to commemorate this exciting milestone.
The Future Looks Bright
With such a dynamic team and exciting new initiatives, the future for Yes& and Beacon Digital Marketing looks incredibly promising. Combining their strengths, creativity, and passion, they are all set to make waves in the marketing world, helping brands everywhere make a truly significant impact!
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Additional Resources
- GlobeNewswire: Yes& Acquires Beacon Digital Marketing
- Encyclopedia Britannica: Digital Marketing
- LBBOnline: Yes& Hires Liz Murnin
- Google Search: B2B Marketing
- LBBOnline: Yes& Helps Community College of Philadelphia
- Wikipedia: Marketing Automation
